May 16 2023  |  Retailers

DFS opens beauty concept store at JFK for domestic visitors

By Laura Shirk

DFS' beauty concept store at JFK Terminal 4

DFS Group (DFS) has opened a new beauty concept store in New York. Located at John F. Kennedy International Airport’s Terminal 4, the store stocks over 20 of the best beauty brands, allowing customers to find their skincare, haircare and cosmetic favorites all in one place.

Through this new concept store, DFS will feature brands that are not already available at its main beauty store in Terminal 4. It will also be bringing three trending brands to travel retail for the first time: Kylie Cosmetics, Drunk Elephant and Mario Badescu.

New to DFS New York, the concept store presents the following popular beauty brands: Anastasia Beauty, Benefit, Dior Backstage, Farmacy, IT Cosmetics, Malin & Goetz, Moroccan Oil, Nars, and MAC.

From now until June 11, customers can expect a range of in-store activations, from brand demonstrations to promotional offers. During the peak hours of 4pm-8pm on Fridays, Saturdays and Sundays, a makeup artist will be on hand to provide inspiration and makeovers while a resident DJ will be playing a set to keep shoppers entertained.

Available for domestic visitors to John F. Kennedy International airport, the DFS beauty concept store can be found in the Main Hall between the A and B Concourses.

REGION Americas

Brand News

May 30 2023

​Ricola stages live demonstrations…

The activations took place on four consecutive weekends

May 30 2023

Mondelez WTR partners with Dubai…

The cookie will roll out with other retailers globally from June

May 26 2023

FOREO launches at Zhuhai Gongbei…

FOREO has opened its latest travel retail location at Zhuhai Gongbei Arrival Duty Free Shop in Guangdong Province; the expanded…

May 24 2023

​Mondelez WTR and Dufry partner…

The laser-engraved bars featuring iconic British landmarks sold out within two weeks

May 23 2023

Monarq Group and Drink Recess Inc.…

The agreement covers the Caribbean, Latin America and USA duty free

May 23 2023

Rituals relaunches The Ritual of…

The range features a new and improved formulation

May 23 2023

L'Oréal Travel Retail showcases…

The pavilion was divided into three zones and featured 19 beauty brands

May 23 2023

​Molton Brown opens fragrance retail…

The design is a tribute to the brand’s first salon, which opened in London over 50 years ago

May 20 2023

Moroccanoil launches "Airy Moisture"…

Airy Moisture will replace the leading beauty brand's Hydration line in Asia

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap