January 5 2023  |  Retailers

​Lotte DF launches campaign to celebrate Year of the Rabbit

By Laura Shirk

“Jumping New Year” will target Korean consumers and run until March 5

Lotte Duty Free will hold its first marketing campaign of 2023, “Jumping New Year,” to celebrate the Year of the Rabbit. The promotion will target Korean consumers and run until March 5.

“Jumping New Year” will present two tickets for a 3-night, 4-day Guam travel package to two Korean customers with the highest combined online and offline purchase amount during the event period. The package includes a round-trip ticket with Korean Air and a voucher to stay at a Lotte Hotel.

In addition, domestic customers who purchased more than US$300 at the downtown store and US$100 at the Incheon International Airport store during the event period will be entered into a draw to win a voucher for three nights at Lotte Hotel Guam.

Lotte Duty Free stores are also carrying out various marketing activities in association with recognized brands such as Stuart Weitzman, Coach, and Bali – all of which are offering up to 80% discount.

Lotte Duty Free has also collaborated with Rabbitory Studio to showcase the “LDF Rabbit” in celebration of the Year of the Rabbit. The operator plans to use the character across its online and offline stores to greet visitors.

"We are holding various events and discount events for customers traveling abroad during the Lunar New Year holiday," says a Lotte Duty Free official.

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