December 9 2022  |  Retailers

Dior Beauty opens boutique at Panama T2

By Jane Hobson


The Dior Beauty boutique at Panama T2

Dior Travel Retail Americas has opened the first Dior Beauty boutique in Central America, bringing the brand to travelers who will fly or transit from Panama Tocumen International Airport Terminal 2.

Dior Travel Retail Americas has opened the first Dior Beauty boutique in Central America, bringing the brand to travelers who will fly or transit from Panama Tocumen International Airport Terminal 2.

This boutique opened in partnership with Dior’s long-time partner Motta Internacional and is hosted in the new Attenza Duty Free. Since November 18, travelers have been able to discover Dior Beauty iconic and exclusive products in the ultra-luxurious boutique. Along the journey passengers can also experience multiple services such as a virtual try-on tool and the latest generation engraving machine to turn each purchase into a unique gift.


From left to right:
Erasmo Orillac CEO Motta Internacional, Philippe Farnier President and CEO Travel Retail LVMH Beauty and Catherine Sauvage Vice President Travel Retail Americas LVMH Beauty

Left to right: Carlos Alberto Motta Board Member Motta Internacional, Raffoul Arab General Manager Tocumen International Airport, Nicolás Vargas Commercial Vice President Tocumen International Airport

Catherine Sauvage, LVMH Beauty Vice President for Travel Retail Americas, said during the grand opening ceremony that the boutique showcases the best offers and services that the House of Dior Beauty can offer. She added that Tocumen Terminal 2 is the perfect Americas location to welcome such a luxurious store, being a key airport with millions of international passengers passing through annually to enter the region and offering a wonderful experience in the new terminal.

For the first time in a North or Central American airport – and in Panama – the Dior Beauty boutique will carry La Collection Privée, an exclusive line with fragrance line, soaps, delicate body creams and luxurious candles, an exclusive selection of the Mitzahs Scarves from the Dior Couture collection alongside the emblematic fragrances of the House of Dior such as Miss Dior, J’Adore and Sauvage.

Travelers will also be offered a dedicated make up consultation and expert, premium skincare products, such as Capture Totale and Prestige.

REGION Americas

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