Mumbai DF runs contest to welcome back travelers
Mumbai Duty Free celebrated the return of international travel by organizing a shop and win contest hosted between August 1 and October 14, 2022.
The lucky draw was open to all the passengers traveling to and from Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport (CSMIA). Lucky draw coupons were given to passengers who shopped between INR 4000 and INR 15,000, with the number of coupons doubling if the payment was made using a Visa card.
Eight lucky participants received iPhone 13s as weekly prizes, and on November 7, 2022, as the climax of the contest, Mumbai Duty Free organized a grand prize event. At this celebration, the organizers gave out their biggest lucky draw prizes, with two winners receiving Ducati Motorbikes-Monster and one lucky winner receiving the grand prize—a BMW X1 20d.
The giveaway was organized in front of Terminal 2 at CSMIA and attended by airport dignitaries who presented the prizes to the lucky winners.
"As MDF was coming back to its pre-COVID glory days, the intent was to come up with an innovative campaign that excites, engages, and creates a great brand recall and, at the same time, becomes our asset, where each consumer gets a chance to win exciting prizes every week and every month along with a grand bumper prize. There has been something 'buzzing' for three months for our consumers. They were WOWed with the opportunity that lay in store for them. The excitement of seeing families filling in coupons, looking forward to something after a long lull, kids spinning the coupon drum gleefully, and the curiosity of onlookers was extremely infectious and has driven us to create more such events in the future," says Amit Butani, Vice President of Marketing and Strategic Partnerships.
With the success of the overall event and the grand giveaway on November 7, 2022, Mumbai Duty Free is now looking to organize more events with big ticket prizes and a "golden chance to win gold."