November 9 2022  |  Retailers

Dufry's Hudson to operate Sunglass Hut TR stores in North America

By GTR Magazine Staff

Hudson has announced an expansion of its partnership with Sunglass Hut to operate standalone TR stories in North America

Hudson, a Dufry company and travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, today announced an expansion of its partnership with Sunglass Hut which now enables Hudson to exclusively operate new standalone Sunglass Hut travel retail stores in the U.S. and Canada. Today, Hudson operates 6 of Sunglass Hut’s 32 standalone travel retail locations in North America, and more than 50 Sunglass Hut on-the-go corners in North America.

In 2020, Hudson and Sunglass Hut formed a distinctive partnership that set out to create an integrated brand experience through branded on-the-go corners in Hudson’s travel convenience stores. Since their launch, the corners have provided travelers with an immediate and cross-category shopping experience. Now, the expanded agreement is a clear testament to the successful relationship between the two trusted retailers.

“We are excited to expand our partnership with Sunglass Hut to offer greater accessibility to this iconic brand in more locations,” said Brian Quinn, EVP and Deputy CEO of Hudson. “Becoming the exclusive third-party licensee for Sunglass Hut travel retail stores reaffirms our commitment to delivering the products and concepts travelers have come to expect and continues to make Hudson’s stores some of the most sought-after shopping destinations in the industry.”

The Hudson-operated stores will meticulously emulate the Sunglass Hut experience. Inside, each store will boast an extensive selection of styles and designs to allow travelers to explore new brands and find their go-to favorites. This includes some of Sunglass Hut’s most recognizable and powerful brands, such as Oakley and Ray-Ban, all designed to celebrate the freedom of expression and embrace individuality. Mobile POS and other frictionless checkout capabilities will also be available, making it even faster and more convenient for travelers to purchase their premium eyewear.

“As a global brand with millions of loyal customers, Sunglass Hut aims to have touchpoints in prime retail locations that feel authentic. Consumers know when they’re away from home and see that familiar Sunglass Hut moniker, they will find beautiful, branded sunglasses and unparalleled service,” said Giorgio Pradi, Sunglass Hut’s Senior Vice President and General Manager of North America.

“Particularly in North America, where the brand got its start, our strategy is to be wherever our consumers want to find us and to deliver the same luxury experience they have come to love,' he added.

REGION Americas

Brand News

December 6 2022

Mondelēz WTR launches Ghana mobility…

Part of the next phase of its Travel Retail Made Right sustainability roadmap

December 5 2022

Shiseido Travel Retail introduces…

Shiseido Travel Retail reveals its 2022 Holiday Collection featuring prestige brands SHISEIDO, Clé de Peau Beauté, NARS and…

December 5 2022

Imperial Brands underlines commitment…

Attended the MEADFA Conference as a Diamond Sponsor and highlighted its sustainability agenda​

December 5 2022

Chivas Regal introduces TR exclusive…

​Chivas Regal is launching a limited-edition blend of Chivas Regal 18 Year Old. Available exclusively in global travel retail,…

December 5 2022

​L’OCCITANE opens Caribbean flagship…

In partnership with First body Limited and Essence Corp

December 2 2022

Changi Airport unveils art inspired…

Inspired by the "Forces of Nature" collection by British sculptor Kate MccGwire

November 29 2022

Molton Brown throws it back to…

GTRM interviews Anjun Murari, VP of Global Sales Channels & Strategic Development at Molton Brown in Cannes

November 29 2022

FOREO focuses on inflight expansion…

VietJet Air, Tigerair Taiwan, RwandAir, and more impressively UK Virgin Atlantic to its roster in partnership with 3Sixty…

November 29 2022

Shiseido Travel Retail opens series…

Elevates the Japanese beauty experience at Haikou International Duty Free Shopping Complex

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap