DFS launches "Give Joy" holiday campaign
DFS Group's “Give Joy: The Holidays Must Go On” campaign celebrates the holiday season through grand gestures of gratitude and perfect gift ideas
The campaign will run from now until December 31; customers can take part in the fun at participating DFS stores worldwide and online
DFS Group has launched its annual “Give Joy: The Holidays Must Go On” campaign to celebrate the holiday season through grand gestures of gratitude and perfect gift ideas. From now until December 31, customers can discover the wonders of the holiday season at participating DFS stores worldwide and online at DFS.com.
With an array of products available across DFS’ luxury pillars, including beauty and fragrances, fashion, food and gifts, watches and jewelry and wine and spirits, shoppers can find the perfect gift for everyone on their list of lucky recipients, with the help of DFS' specially curated gift guides.
Celebrate with the "Holiday Extravaganza" edit featuring an uplifting luxury curation made up of "all things merry and bright" from leading brands across retail categories. "The Art of Gifting" ideas combine individual creativity with DFS' expertise. Shoppers can also reset their post-party beauty and wellness routine using the "Self-Love Encore" collection of skincare, fragrances, wellness, home and lifestyle products.
In line with the spirit of gifting, DFS is celebrating its LOYAL T members from November 1 to 20 with bonus points rewards and member-exclusive offers for early holiday shopping.
“This holiday season we invite our friends to celebrate the most wonderful time of the year with us, through grand gestures of gratitude and perfect gift ideas for loved ones near and far.
“There is something for everyone in this festive collection, inspiring every gift-giver with joyful moments and every recipient with delightful memories,” says Long Chiu, Executive Vice President Digital Ventures and Marketing
In every DFS store around the world, a variety of delightful in-store activations will count down the holidays including tree-lighting ceremonies, live music and dance performances, festive photo opportunities and workshops and more.
In addition, on reaching a designated spending amount, customers can receive a DFS Holiday Limited-Edition Travel Pouch, with selected stores also offering the Try & Love experience where customers can trial and learn about the latest beauty products before purchasing. To learn more, shoppers can visit the store in-person.
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