October 1 2022  |  Retailers

3Sixty announces grand opening at DFW Terminal C

By Jane Hobson

3Sixty Duty Free & More, a global leader in Travel Retail and Omnichannel Retail, has announced the grand opening of a new store located at Terminal C of Dallas Fort Worth International Airport (DFW).

Responding to the sharp increase in domestic traffic in Dallas Fort Worth, one of the world’s busiest airports, 3Sixty has deployed a range of creative strategies aimed at attracting
customers back into its retail locations, after months of industry-wide upheaval due to the COVID-19 crisis.

Doors officially opened in late-August, welcoming shoppers into the eye-catching store, designed to allow customers to easily interact with different products while creating an
elevated retail experience in what is mostly a domestic terminal.

Showcasing an assortment of duty paid categories including perfume and cosmetics, confectionery and accessories, as well as core duty free liquor, tobacco, supported by
aggressive promotions, has already proven to be a winning formula for customers in this terminal, with encouraging sales in the first few days.

“The response to COVID-19 is still ongoing. 3Sixty’s ability to quickly adapt and respond to the surge in demand highlights our efforts on remaining nimble, while delivering strategic solutions in the midst of this global crisis,” said Alex Anson, 3Sixty Chief Operations Officer.

REGION Americas

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