September 14 2022  |  Retailers

Qatar DF launches Hamleys store at HIA

By Jane Hobson

The grand opening included activities for adults and children

Qatar Duty Free (QDF) has announced the launch of Hamleys at Hamad International Airport (HIA).

"Families and children are invited to step into a world where fairy tales come true, and a child's imagination runs free," reads the QDF press release.

The Hamleys store at HIA features a wide range of toys, exclusive merchandise, and a magical experience. It also includes a selection of items from world-renowned brands such as Barbie and LOL dolls, plus all the classic family favourites. In addition, the store will also have a selection of Hamley's original merchandise, renowned for its exceptional quality, such as the iconic Hamley bears. The store's vibrant red and white interior reflects the magical world of Hamleys and the signature fun, festiveness, magic, and theatre the brand represents.

The grand opening of the Hamleys boutique at Hamad International Airport was an exciting experience that included many activities for adults and children, such as a marching band, a clown magician, a balloon twister booth, and a photo booth. In addition, guests were served branded Hamleys cookies and received gift bags with the store's best sellers. The famous Hamley bear and his friend Hattie Bear greeted passengers in the store and invited them to explore the fantastic and vibrant store.

Vice President, Qatar Duty Free, Mr. Thabet Musleh, said, "We are delighted to open the first Hamleys store alongside an extensive selection of launches coming soon at Hamad International Airport. At Qatar Duty Free, we always focus on brands that offer our passengers a unique and exciting experience; and we look forward to welcoming families and children to build lasting memories of fun and joy at Hamleys; a globally recognised name and a welcomed addition to the World's Best Airport."

CEO, Hamleys, Mr. Sumeet Yadav, said, “Hamleys has always been about offering magical experiences. In everything we do, we hope for only one reward – a child's smile. And what better way to gift families unforgettable memories than at the Qatar Duty Free that's bustling with celebration at the cusp of the FIFA World Cup. Finding the perfect toy under the tree is now extra special with our updated store concept, designed to be perfectly insta-worthy. Presenting an atmosphere of interaction for young minds, this store includes Hamleys Room Of Wonders and new periscopes that's sure to transport consumers to every part of the Hamleys universe.”

"Today Hamleys is more than a toy store, it’s a toy emporium where children can play with their favorite toys and be marveled by the live and interactive demonstrations of the many 20,000 toys on display," the release reads.

REGION International

Brand News

October 1 2022

Le Barteleur to introduce four…

The brand is partnering with Jean-Philippe (JP) Aucher to launch in the channel

September 30 2022

Kreol Travel Retail appointed channel…

Jacobsens produces 7,585,000 cookies in 24 hours and can be found in retailers all around the world

September 29 2022

Duty Free Dynamics adds Ecco to…

DFD's footwear category

September 29 2022

Chupa Chups injects fun into TFWA

A human-size tiger is roaming Cannes to promote a new brand activation

September 29 2022

Accurist announces brand revitalization…

Collection will be on display at TFWA WE (Green Village, K50)

September 28 2022

Jägermeister celebrates Oktoberfest…

Gate 56 is a tribute to the 56 herbs, flowers and roots used to make Jägermeister

September 28 2022

Imperial Brands to spotlight sustainability…

Global offering and ESG strategy

September 28 2022

HAAN to bring expanded portfolio…

The brand is committed to being the ultimate travel friendly personal care brand

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap