December 23 2021  |  Retailers

Foreo & FAQ™ launch in DFS Haikou Mission Hills

By Wendy Morley


Swedish beauty tech and wellness company FOREO and sister-brand FAQ™ both officially launched at the newly inaugurated Beauty Hall at Times DF x DFS Haikou Mission Hills Duty Free Complex. This is the company's first collaboration with long-standing partner SZDF, featuring all its top products.

FOREO has introduced a wide array of products including the "UFO" device, which allows masking in 90 seconds, and uses thermo-therapy and cryotherapy to help the ingredients in the mask better absorb into the skin. Tiny BEARTM works out the muscles in the face for a tighter and more toned complexion. And then theLUNA range of facial brushes offers a superior cleanse for all skin type.

Meanwhile FAQ™ features sleek handheld anti-ageing devices incorporating technology previously unavailable to purchase. Using radiofrequency and electric muscle stimulation, the devices allow professional level technology to be used safely by regular consumers in the comfort of their own homes.


This marks the sixth store location for FAQ in Hainan, and the ninth location for FOREO. The company will be further expanding in the region

The complex, which will eventually cover 30,000 square meters, offers the largest Beauty Hall in the DFS network. In this complex, for which the years of travel retail experience by DFS combines with a deep understanding of the China market, bringing unparalleled know-how and digital innovation.

Global Travel Retail Director Gary Leong said “FOREO and FAQ are ecstatic with our new placements at Times DF x DFS Haikou Mission Hills. FOREO and DFS partnerships date back to 2016, where we kicked off a global expansion plan. Since then, we have enjoyed a long and fruitful partnership, and our placement with Times DF is bound to strengthen our relationship not only with the retailer, but with the consumer.”


REGION Asia

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