December 22 2021  |  Retailers

Penfolds partners with DFS Christmas Wonderland

By Wendy Morley

Penfolds will take part in DFS' Christmas Wonderland this year, Singapore’s biggest yuletide event taking place at Gardens by the Bay from 3 December 2021 to 2 January 2022.

Christmas Wonderland offers visitors an immersive festive experience including light displays, carnival games, a Venetian double-story carousel, a Garden Rhapsody light and sound show in addition to festive shopping at the European-style outdoor market, Mistletoe Alley Market.

From a dedicated "Winter Hut" at Mistletoe Alley, Penfolds will provided consumers numerous gifting experiences, including a gift with purchase, a mystery gift with purchase and gift personalization.

Simon Carter, Director of Global Travel Retail & On Premise Penfolds at Treasury Wine Estates commented: “We’re excited to partner with DFS with the Penfolds Winter Hut at the Christmas Wonderland at the iconic Gardens By The Bay in Singapore. A wonderful opportunity to showcase to DFS loyalty members our much sought-after premium wines over the festive season. At Penfolds, we strongly believe in travel retail, and collaborating with partners to create immersive experiences which provide the opportunity to showcase our award winning wines with gifting options to a much sought-after consumer base.”


REGION Asia

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