December 21 2021  |  Retailers

DFS Group opens 68,000-sq-ft Beauty Hall in Hainan

By Wendy Morley

In partnership with Shenzhen Duty Free Group, DFS Group has opened the largest Beauty Hall ever, created exclusively for customers in Hainan.

The ceremony was attended by local VIPs as well as representatives from Mission Hills, Shenzhen Duty Free Group and DFS, with the Grand Opening to take place in January 2022.

L to R: Zengqi, Chenqiang, Han Dehong, You Jiangwei, Nancy Liu, Zhan Xingzhou, Yang Changying, Lisa Zhu

On opening, the Beauty Hall showcases over 80 of the world’s leading beauty brands in a “world of beauty” spanning more than 6,300 square meters over two levels. This number will increase to 100 beauty brands by the end of 2022.

The Beauty Hall, as one of four new blocks to be opening in the coming two years, is the newest addition to the Times DF x DFS Haikou Mission Hills Duty-Free Complex, which the two retailers inaugurated in January this year.

Additional brands in the Fashion and Watches & Jewelry spaces will also be added in coming months.

The complex offers 400 luxury brands from the Spirits and Beauty categories in addition to the “World in a Day” experiential store in Block 3.

The Spirits World, housed in Block 5, was opened in October by Shenzhen Duty Free and includes flagship stores from the top spirits houses and high-end Cognac brands.

In total, the two partners have to date opened retail space spanning 215,000 square feet (20,000 square meters). This complex continues DFS’ commitment to bring an unprecedented level of luxury and experiential shopping to Hainan. The operator is renowned for creating “destinations in destinations” to the delight of traveling consumers.

On entering the Beauty Hall, the smooth marble accents and modern, open boutiques immediately invoke a mesmerizing combination of sophisticated European design and authentic sense of place. In the center of the space, an escalator in DFS’ signature vibrant red soars upwards through an airy atrium adorned with kinetic digital cubes that change and shimmer, inviting customers to ascend and explore the fashion, watches and jewelry that will eventually beckon on the second and third floors.

New brands to Hainan include Augustinus Bader

“In choosing Hainan as the location for the largest Beauty Hall in our entire network, we wanted to show our customers how important they are to us, and that we will always deliver on our promise to create the most luxurious and exciting shopping experiences for them,” says Nancy Liu, DFS President China. “Our new Beauty Hall will undoubtedly become the must-visit destination for beauty shopping on the island, with many more surprises yet to come.”

“We are proud to continue to work with our partner DFS to develop the Hainan Free Trade Port. This latest addition to the Times DF x DFS Haikou Mission Hills Duty-Free Complex will become a jewel in the crown of the fast-growing Hainan duty-free market,” said Jiangwei You, Secretary of the Group Party Committee, Chairman of the Group Shenzhen State-Owned Duty Free Commodity Group.


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