October 6 2021  |  Retailers

Mumbai Duty Free launches first Lego store in India

By Wendy Morley

Mumbai Duty Free has launched the first Lego store on the Indian subcontinent. This Lego shop-in-shop (SIS) is housed in the main departure store of Mumbai International Airport’s Departure terminal.

As it is constantly working to offer something new and exciting to its traveling customers, Mumbai Duty Free has strategically planned worked on this concept since 2019.

The brand now plans to expand in multiple airports in India after seeing its initial success. More than 300 SKUs are available in the shop-in-shop, and a special launch promotion of free giveaways on minimum spend of INR 3000 is being offered.

Speaking on the launch, Mr. PK Thimmayya, CEO at Mumbai Duty Free said- “Identifying a great opportunity in Toys & Experiences category, partnering with the iconic LEGO brand was a natural progression for us and we are extremely excited about this launch. I am sure that our customers will appreciate our constant work in bettering their shopping experience at Mumbai Duty Free.”

Pietro Giraudo, Senior Key Account Manager APAC commented: “We are truly excited to see our first airport Shop-in-shop concept developed in India together with Mumbai Duty Free, which will enable us to reach more children and delight travellers. We are confident that this is only the first step and are very much looking forward to expand our presence in the country together with our partner.”

REGION Asia

Brand News

August 17 2022

Ritter Sport Colourful World of…

#DiscoverRitterSport promotion continues the brand's sustainable campaign message

August 16 2022

Haribo chews on new travel exclusives

Confectionery firm boosts collection at TFWA World Exhibition

August 15 2022

Exciting animations light up L’Oréal…

Brand promotions for La Roche-Posay, SkinCeuticals, Lancôme, Maison Margiela, L’Oréal Paris, YSL Beauté

August 11 2022

Mondelez hones in on Sense of Place

Sweet souvenirs for globe-trotters

August 11 2022

Cartier opens its largest boutique…

Located in the "Luxury Watches & Jewellery Zone" of the airport, the boutique covers 130-square…

August 11 2022

Tito's Vodka unveils new innovation:…

A limited-edition, 16-ounce, double-steel-walled, insulated and refillable can.

August 11 2022

Hendrick's launches Bureau de Change

A currency-filled gin adventure

August 11 2022

Dubai Duty Free flies with Grey…

Global roll-out continues after Heathrow launch

August 11 2022

IWSR: What’s next for tequila?

A bright future ahead for smaller markets

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap