L'OCCITANE Group appoints Adriana Nicolae as General Manager Travel Retail APAC
Adriana Nicolae, General Manager Travel Retail APAC, The L'OCCITANE Group
The L’OCCITANE Group, a pioneer in premium sustainable beauty and wellness and a certified B Corporation, has announced the appointment of Adriana Nicolae as General Manager Travel Retail APAC.
In this position, Adriana Nicolae will play a vital role in shaping the future of L’OCCITANE Travel Retail with the support of the Group’s experienced APAC travel retail team.
With 20 years of proven leadership and a track record of success in steering luxury beauty brand portfolios across global markets, Adriana brings a wealth of experience and expertise to L’OCCITANE Travel Retail. Throughout her career, she has held senior appointments in travel retail at Lagardère, Parfums Christian Dior and Philippe Stark Fragrances. Prior to joining L’OCCITANE Group, Adriana served as Global Director, Merchandising Beauty, at DFS Group, based in Hong Kong. During this time, she and her team delivered profitable growth and built successful partnerships with retailers and brands regionally and worldwide.
Nicolae says, "I am excited to lead our efforts in a dynamic sector that connects travellers with unique products and experiences. The APAC region is a strategic hub for travel retail with a rapidly evolving market landscape. I look forward to collaborating with our talented travel retail team to enhance our brands and provide exceptional customer experiences that resonate with travellers across the region."
Evelyne Ly Wainer, Managing Director, Global Travel Retail, adds, "We are delighted to appoint Adriana as our new General Manager, Travel Retail APAC, and believe that she will contribute significantly to the growth and success of our Group in the APAC region. I would also like to take this opportunity to warmly welcome Adriana to our organisation, knowing that her leadership credentials will propel us to even greater heights and enable us to further reach our goals."
