Shiseido restructures to integrate China and Travel Retail
Shiseido has announced a restructure that amalgamates its Travel Retail business with its operations in China.
The changes, which include Philippe Lesné retiring from his role as Travel Retail Region CEO, come into effect on March 31. Toshinobu Umetsu – Corporate Executive Officer and CEO China Region – is named Corporate Executive Officer, China & Travel Retail Region CEO.
In a statement, the Shiseido Company said, “As laid out in the ‘Action Plan 2025-2026’ launched at the end of November 2024, the Company is in the midst of transformation in pursuit of the three objectives.” Those objectives are to reinforce brand foundation, rebuild profitable foundation and enhance operational governance to “achieve its goal of establishing a resilient business model to drive sustainable profit growth amid volatile market conditions”.
As part of the process to achieve that end, the Company has made the strategic decision to reorganize its operating and management structure of its China and Travel Retail Businesses along with a change in reportable segment. “Under the new operating structure, we will further reinforce our brand foundation by taking a cohesive approach to Chinese consumers while accelerating synergies in the business both with respect to growth and cost efficiency, the Company stated. “This will allow us to respond to volatile market conditions with agility and to maximize consumer-centric value creation, driving a shift towards high-quality growth to ensure profitability over the long-term.”
The changes in reportable segment will be reflected in the consolidated financial results for the first quarter of fiscal year ending December 31, 2025, which will be announced in May 2025.
Retrospective adjustments to consolidated performance by reportable segment for the fiscal year ended December 31, 2024
