Blue Caterpillar appoints Nadia Cheklab as Area Sales Manager
Blue Caterpillar welcomes newcomer Nadia Cheklab
Nadia Cheklab has joined Blue Caterpillar as Area Sales Manager for Mexico, Central America, and the Caribbean.
With over a decade of experience in international business and brand management, Cheklab has built a distinguished career in the beverage space, gourmet tea, wine, and spirits industries, driving market expansion and strategic partnerships across Latin America.
Originally from France, she holds a master’s degree in international business and has worked extensively in Mexico since 2013. She played a key role in developing premium brands such as Kusmi Tea, Tea Forté, and Champagne Laurent Perrier, successfully implementing marketing strategies, expanding distribution networks, and exceeding sales targets.
Fluent in French, Spanish, and English, Cheklab's multicultural background and global experience have equipped her with strong organizational, project management and communication skills.
During her past assignments, most recently, as Area Manager for Mexico, the Andean Region, and the Caribbean, she spearheaded brand growth, managed distributor relationships, and led high-performing teams in these competitive markets.
Blue Caterpillar said her expertise in business development, luxury brand positioning, and multi-market sales strategy will be instrumental in strengthening the company’s presence in the region.
“I am thrilled to join Blue Caterpillar and contribute to the growth and success of our brands in Mexico, Central America, and the Caribbean,” Cheklab said. "I look forward to leveraging my experience and skills to drive strategic initiatives and strengthen our market presence."
"In light of Ms. Cheklab’s career accomplishments, strategic acumen, and deep-rooted expertise in Latin America markets, we are confident that she is the right leader to steer our growth in these markets," commented Michael Gebrael, Co-Founder & CEO at Blue Caterpillar.
Blue Caterpillar is confident that Cheklab’s appointment will further enhance its commitment to excellence and innovation in the region. Her leadership and expertise will play a crucial role in achieving the company's strategic goals and expanding its footprint in the region.
She will be available for meetings and discussions with industry peers, commercial partners, and brand stakeholders at Blue Caterpillar's stand at the Intercontinental Miami on the Sandringham Suite, during the IAADFS 2025 Summit Of The Americas, scheduled for March.
