Pi Insight welcomes Shaon Biswas as Business Intelligence Analyst
Shaon Biswas joins Pi Insight as Business Intelligence Analyst
Pi Insight has appointed Shaon Biswas as Business Intelligence Analyst, strengthening its commitment to delivering best-in-class insights and client success through ShelfTrak.
Pi Insight said Biswas brings experience in retail data analysis and business intelligence, helping brands and retailers optimize their commercial strategies. His expertise will play a key role in enhancing the depth, speed, and precision of insights delivered through ShelfTrak, ensuring clients maximize the value of their data to drive performance in travel retail.
“We’re delighted to welcome Shaon to the team,” said Steve Hillam, Managing Director at Pi Insight. “His experience in retail data and AI-led analytics will further strengthen our ability to help clients navigate an increasingly competitive landscape, making more informed decisions at scale.”
Biswas’ appointment reflects Pi Insight’s ongoing investment in talent and new technologies, ensuring that ShelfTrak continues to evolve to meet the changing needs of brands and retailers. “Delivering clear, actionable insights that drive commercial success is our priority and we are committed to embracing the latest ways of working to help us shape this,” Hillam added. “Shaon’s appointment will help us fast track our ambitions to lead this in travel retail”.
Biswas joins Pi Insight during a period of rapid growth, as demand for ShelfTrak continues to accelerate across multiple categories, including Alcohol, Confectionery, Tobacco and Beauty. His role will be pivotal in delivering timely, high-value insights to clients, ensuring they maximize the full strategic potential of ShelfTrak and the proprietary data it provides to the industry’s leading brands and retailers.
What Is ShelfTrak?
ShelfTrak is Pi Insight’s proprietary data platform, delivering comprehensive SKU-level insights across 50 airports and 75 stores globally. The platform provides unparalleled visibility into store category execution, enabling brands and retailers to optimize pricing, promotions, and product placement with confidence.
