January 13 2025  |  People

Shiseido Travel Retail appoints Fran Law to lead APAC commercial development

By Wendy Morley



Shiseido Travel Retail’s appointment of beauty industry veteran Fran Law signals the company’s commitment to strengthening its presence in the dynamic Asia Pacific travel retail market

In a strategic move to bolster its travel retail presence in Asia Pacific, Shiseido Travel Retail (STR) has appointed Fran Law as Vice President of Commercial and Business Development (CBD) for Travel Retail Asia Pacific (TRA), effective January 1 2025.

Law brings over two decades of expertise in beauty across skincare, makeup and fragrance categories. She rejoins Shiseido following an 11-year tenure at L’Oréal, where she most recently held the position of General Manager for L’Oréal Dermatological Beauty and Professional Products Division in Travel Retail Asia Pacific.

Her career path includes roles at AmorePacific, Kao and Shiseido Hong Kong, where she developed her marketing and brand-building capabilities in Prestige Fragrances. Law is known for her ability to blend global brand strategies with local market relevance while fostering high-performing teams focused on innovation and sustainable growth.

Based in Singapore, Law will spearhead STR’s commercial and business development initiatives across Asia Pacific. Her focus will be on elevating the performance of Shiseido’s prestige beauty brands, expanding market share and strengthening stakeholder collaboration to enhance value delivery in the travel retail channel.

Philippe Lesné, President and CEO of Shiseido Travel Retail, emphasizes Law’s strategic importance to the company’s regional ambitions: “Fran’s expertise across beauty categories and markets makes her the ideal leader to elevate our prestige brands in Travel Retail Asia Pacific. Her passion for innovation, coupled with her ability to inspire teams and connect global strategies with regional insights, makes her a valuable addition to our leadership team. We are excited to have her lead our Asia Pacific business as we continue to set new benchmarks in travel retail and bring beauty innovations that inspire and delight travelers worldwide.”

The appointment aligns with Shiseido’s growing focus on travel retail, a sector the company has actively developed since establishing STR as its global duty free business headquarters in Singapore in 2016. Today, STR operates across airports, downtown stores, border shops, airlines and ferries through offices in Tokyo, Shanghai, Hong Kong, Paris, Dubai and Miami.

REGION Asia
Copyright 2025 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap