Mars Wrigley ITR appoints An De Volder as Market Director
An De Volder takes on the new position at Market Director at Mars Wrigley International Travel Retail from October 1
Mars Wrigley International Travel Retail (ITR) has appointed An De Volder, currently General Manager of Belgium, Luxembourg, Austria and Switzerland, as Market Director, effective October 1.
In this newly created role, De Volder will lead the acceleration of the confectionery category within the ITR channel and report directly into Jack Tabbers, General Manager Mars Wrigley Benelux/ITR.
In line with the strong potential the company sees in ITR, Mars Wrigley said it brings more focus and expertise into the business with this change, acknowledging the importance of their valued customers in the channel.
De Volder brings a wealth of experience to the team. She joined Mars in 2001 and has held various roles in sales and demand across different categories and channels. In 2018, De Volder joined the Belgium leadership team as Supply Chain Director, a role that allowed her to grow in a different functional area of the business. She later transitioned to lead the Belgian sales organization.
“I am very excited to explore the wonderful world of international travel retail and collaborate with our customers to unlock more conversion in the confectionery category,” she said. “With our iconic brands we are well positioned to bring more fun and excitement to the traveler journey and inspire moments of everyday happiness for travelers around the globe.”
De Volder looks forward to connecting with partners and customers within the channel during the upcoming TFWA World Exhibition & Conference in Cannes (Bay 41, Bay Village).
