WePurple welcomes Valeria Candanedo to Americas team as Project Manager
Valeria Candanedo joins WePurple as Project Manager, based out of Mexico City
WePurple, the integrated design and marketing agency group, has appointed Valeria Candanedo, as Project Manager, to its growing Americas operation based out of Mexico City.
With a rich background in retail architecture, store production and commercially driven visual merchandising, Candanedo is set to strengthen WePurple’s integrated creative services offering across the region.
The Panamanian, who is an architect and designer by trade, previously spent over ten years managing design projects in the travel retail channel for Chanel, as well as time in the Mexican domestic market with Hermès. Candanedo’s expertise is centered around temporary activations, permanent merchandising and standalone boutique projects for luxury and premium brands.
Alex Cook, Group Managing Partner and General Manager Americas, said, “The fast-paced journey of WePurple Americas is set to accelerate with the appointment of Valeria. Her infectious energy and impressive track record in design and implementation projects will be invaluable to our rapidly growing roster of clients in the region. Valeria is a great addition to our group, and I am confident that her unique skillset will elevate the impact of our brand storytelling in retail environments to new heights.”
“I’m proud to join WePurple and to help drive forward one of the most innovative global agency groups I’ve come across,” Candanedo said. “'Purpling the World' with wisdom, creativity and imagination is a really inspiring mission, and I’m excited to play my part in making consumer experiences more memorable and enriching for brands in the Americas. I’d like to thank the team for their warm welcome and Alex and the rest of the management team for their faith in me.”
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