Qatar Duty Free appoints Augusto Deymonnaz as Vice President of Marketing and Communications
Augusto Deymonnaz joins Qatar Duty Free as Vice President of Marketing and Communications
Qatar Duty Free (QDF) has appointed Augusto Deymonnaz as its new Vice President of Marketing and Communications.
With over 20 years of experience, Deymonnaz brings a wealth of knowledge of marketing across multiple industries to the QDF team.
In his new role at QDF, Deymonnaz will be responsible for developing and deploying QDF's marketing and communication strategy, aligning with the company's brand vision and maintaining QDF's status as a world-leading travel retailer. Deymonnaz will bring fresh and innovative marketing ideas and insights, with a primary focus on creative, trade marketing, events and sponsorships and corporate communications, ensuring QDF’s continued presence and strength in the travel retail sector.
With an impressive career of 16 years in travel retail core marketing, Deymonnaz held marketing management positions in reputable retail organizations including Avolta (formerly Dufry) and Interbaires, where he was based in Switzerland and Argentina. During this time, Deymonnaz drove the development and execution of innovative marketing strategies that enhanced passenger experiences across multiple airports, focusing on brand elevation, strategic sponsorships, promotions and tactical activations within the travel retail ecosystem.
Deymonnaz joins the ranks of multiple new senior leadership appointments at Qatar Duty Free within the past year, including Przemyslaw Lesniak, Grant Fleming, Nuno Moreira, Stuart Barnard and Garrett Coogan.
Thabet Musleh, Qatar Airways Group Chief Retail and Hospitality Officer, said, “I’m excited to welcome Augusto Deymonnaz to the QDF leadership team. His strong background in retail marketing and communications will be incredibly valuable to our business as we continue enhancing QDF’s visibility and messaging to customers, brand partners and stakeholders. I’m confident in Augusto’s leadership and ability to cement QDF’s status as a top industry leader.”
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