February 26 2024  |  People

Sekonda welcomes Emma Finch as it expands inflight team

By Laura Shirk

Emma Finch, Senior International Account Manager, Sekonda

Time Products UK has appointed Emma Finch as Senior International Account Manager at Sekonda. Finch has joined the business to focus on Sekonda’s growing airlines portfolio, with new and returning airline partners boosting the brand’s growth potential in 2024.

Finch has a wealth of watch and jewelry experience having worked previously at the Fossil Group and Casio.

“I am excited to be joining the Sekonda team during this period of international growth. I’m looking forward to working with our many airline partners to ensure the right Sekonda products reach as many travellers as possible,” said Finch.

New airline partners for Sekonda in 2024 are confirmed as Vietnam Airlines, South African Airlines and Kris Shop by Singapore Airlines; joining Swiss Air, Norwegian and Sri Lankan Airlines which are also new for this year.

Sekonda’s biggest airline partnerships include easyJet, Jet2, TUI and Virgin Atlantic.

Sekonda Connect Smart Watch

Launching in May, Sekonda is partnering with easyJet for the promotion of two new smart watch products, the Sekonda Active Plus Smart Watch gift set and the Sekonda Connect Ladies Smart Watch. Both will be featured in the easyJet inflight magazine and online for travelers to purchase at the exclusive duty free price points of £79.99 (US$101.50) and  £75.99 (US$96.50), respectively.

This spring, the brand will invest in B2C marketing with both easyJet and Jet2. Sekonda is a silver sponsor for the easyJet SkyHigh Awards on March 5-7, while brand representatives are also taking part in Jet2’s week-long UK roadshow with traveler-facing events taking place in Manchester, Birmingham, Stansted, and Glasgow in April.

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