July 6 2023  |  People

​Perfetti Van Melle appoints Michiel Goedvolk as Head of GTR

By Laura Shirk

Michiel Goedvolk, Director GTR, Perfetti van Melle

Perfetti Van Melle has announced it has made a new appointment within its global travel retail team (GTR), promoting Michiel Goedvolk to the position of Director GTR.

After 17.5 years working with Perfetti van Melle, Goedvolk will be taking over from Dennis van der Wulp who has moved over to the role of Export Director, with a focus on European expansion. Goedvolk’s career with Perfetti Van Melle has included various roles as Group Marketing and Benelux Marketing across the company’s key brands, Chupa Chups, Mentos, Klene, Smint and Frisk.

“I am looking forward to learning more about the global travel retail market and how traveling consumers and shoppers behave when they purchase confectionery. I am excited to become part of this dynamic, international world,” says Goedvolk. “After my recent inaugural industry conference event, attending the TRBusiness Consumer Forum, I can immediately see there is great potential for growth and I can’t wait to make the most of the positive energy in the GTR industry right now.”

REGION International

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