January 17 2023  |  People

Brown-Forman announces two new appointments

By Jane Hobson

Larry Combs, Chief Information Officer & Director of Supply Chain Integration and Strategy at Brown-Forman Corp.

Brown-Forman Corporation has announced the appointments of Larry Combs to the newly created role of Chief Information Officer & Director of Supply Chain Integration and Strategy, and Melvin Keebler to the role of General Manager, Jack Daniel Distillery Supply Chain, effective immediately.

Combs will be responsible for the strategic direction of Brown-Forman’s application technologies, enterprise architecture, data and analytics strategy and framework, and portfolio management, as well as the continued development and execution of logistics, procurement, planning, and production strategies.

“Supply chains across the globe have been under pressure for the last few years driven in part by a lack of modern technologies to address the stressors. This new role ensures Brown-Forman is well-positioned to leverage leading applications and technologies that will enhance our global supply chain and ongoing operations.

“Larry’s knowledge of Brown-Forman’s supply chain, global manufacturing acumen, and record of leading transformational change through technology makes him uniquely qualified to ensure we meet our future supply chain and technology demands and opportunities,” says Tim Nall, Senior Vice President, Chief Global Supply Chain and Technology Officer.

Most recently, Combs served as the Senior Vice President, Global Director, Jack Daniel’s Supply Chain/Procurement/Planning/Logistics. Over his 30-year career at Brown-Forman, he has worked in a variety of roles including Global Quality Director, Vice President Production Services, and Senior Vice President Technical Services. Combs has been responsible for functions including engineering, R&D, environmental compliance, package engineering, and quality assurance.

Melvin Keebler, General Manager, Jack Daniel Distillery Supply Chain

“With Melvin leading the Jack Daniel Distillery, we’ll continue to ensure best-in-class sourcing, distilling, and bottling of the Jack Daniel’s Family of Brands. He is a trusted leader that brings a wealth of experience in production and supply chain to this role.

“Beyond his work at the Distillery and managing Jack Daniel's global supply chain, Melvin’s engagement and valuable insight with the Nearest & Jack Advancement Initiative has helped make this important collaboration a success,” adds Nall.

In addition to leading the Jack Daniel Distillery operations in Lynchburg, Tennessee, Keebler will be responsible for Brown-Forman Cooperage operations. This includes overseeing the production of new barrels and the process and distribution of used barrels.

Keebler has been with Brown-Forman for more than 20 years, progressing through numerous leadership roles at the Jack Daniel Distillery including quality, warehousing, engineering, maintenance, production, and used barrels operations. He previously served as the General Manager, Jack Daniel Distillery, where he led all the site and homeplace operations.

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