November 8 2022  |  People

KrisShop names Jason Lee as new CEO

By Jane Hobson

Jason Lee, CEO at KrisShop

KrisShop, the omnichannel retailer and inflight duty-free shop of Singapore Airlines, has announced the appointment of Jason Lee as its new CEO. Lee will lead the company’s overall business strategy and organizational management of KrisShop.

With more a decade of experience in retail digitalization and e-commerce across various markets in Asia, he is responsible for driving the continued growth of the company’s flagship e-commerce platform, KrisShop.com, and steering innovation of its inflight offerings in the post-pandemic era of travel.

Lee said, "We are in a new and exciting era of retail and travel, primed for growth and innovation. KrisShop’s successful transformation from an inflight duty-free shop to a full-fledged omnichannel retailer in the past few years has allowed the company to maintain customer engagement by meeting them where they’re at with service excellence and a curated assortment of up-to-date products. I look forward to driving an integrated omnichannel approach and closing the gap between e-commerce and inflight retail to deliver a seamless shopping experience wherever our customers may be."

Prior to KrisShop, Lee held senior roles at eBay and Wing Tai Holdings LTd., where he oversaw Wing Tai's digital transformation and led its online retail business.

REGION Asia

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