October 18 2022  |  People

Desire Fragrances Group welcomes new CEO

By Laura Shirk

Patrizio Stella, CEO, Desire Fragrances Group

Having officially joined Desire Fragrances in September 2022, Patrizio Stella will contribute to forge the Group’s new vision and will be responsible to implement all business, marketing and communication actions consistent with the brand's individual strategies.

The manager will report to the Group Board of Directors, with the goal to consolidate the company ownership structure, accelerate Desire Fragrances’ growth and strengthen its relationship with current licensors. Stella will also be responsible for building new and existing partnerships with iconic brands across lifestyle, prestige and luxury categories, which are meaningful to the global beauty industry.

With this new structure, Desire Fragrances aims to become a contemporary, creative and forward-looking key player in the industry.

Graduated with honors in Political Sciences at Cattolica University in Milan – and with a MBA in Marketing and Company Communication – Patrizio Stella, Founder & CEO at Futura Beauty, has had a successful entrepreneurial and managerial career in leading FMCG, Luxury and Health and Beauty care companies, always covering internationally relevant assignments.

Throughout his career, he has held positions at Procter & Gamble Italia, Johnson & Johnson Consumer Zug, Bulgari Parfums et Cosmétiques, Parfums Christian Dior, LVMH Beauty Italia and Brands Beyond Beauty Group.

REGION Europe International

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