May 30 2022  |  People

Bacardi creates two new regional travel retail units

By GTR Magazine Staff

Gaurav Joshi (pictured left) will head the Bacardi GTR Asia Pacific division, while Alexey Babin will lead Bacardi GTR India, Middle East & Africa (IMEA)

Bacardi Global Travel Retail (GTR) has created two new regional structures for both Asia Pacific and the Middle East/India/Africa from 30 May 2022, signaling its brand-building and commercial ambitions in travel retail.

Bacardi GTR Asia Pacific has been created to focus on the emerging Chinese traveler across Asia and spearhead the recovery in the Pacific with key markets such as Australia and New Zealand opening up.

Headed by Gaurav Joshi, an experienced member of the Bacardi Global Travel Retail senior leadership team, this pivotal role has been created to lead the company’s “increased strategic ambitions with the Chinese traveler”, Bacardi GTR said.

Since joining Bacardi in 2007, Joshi has worked extensively across GTR Asia markets, first in India and more recently on the island of Hainan, China. During this time, the company has seen the profiles of Dewar’s Scotch whisky and Aberfeldy single malt whisky rise in Indian travel retail stores as well as portfolio growth in Hainan.

In 2018, Joshi joined the GTR leadership team, and the region has seen some “impressive” activations on Bombay Sapphire and Dewar’s, the company said. When conditions permit, he will relocate to Shanghai.

The second new regional structure is Bacardi GTR India, Middle East & Africa (IMEA), which will develop opportunities with the Indian and African travelers.

It will be helmed by Alexey Babin, who joins GTR from his previous role as Marketing Director for Russia. A graduate of the University of Miami Advanced Leadership Program, Babin has significant experience with emerging market consumers. He will be based in Dubai.

Both Joshi and Babin report to Vinay Golikeri, Managing Director, Bacardi Global Travel Retail, who said: “Bacardi is deeply committed to global travel retail as a strategic, brand-building channel for our business.

“China, India, the Middle East and Africa have individual, distinct dynamics that each require dedicated leadership in order to maximize the long-term opportunities we see.

“The evolution of omnichannel in China is unique and requires its own strategic focus, and this will benefit from Gaurav’s expertise, building on his stellar experience Meanwhile, we are accelerating our ambitions in India, the Middle East and Africa, and these exciting yet complicated geographies will benefit from their own dedicated leadership under Alexey.

“This new regional structure is indicative of Bacardi’s investment in the strategic potential of travel retail in emerging markets and I am delighted to have such strong individuals to lead these teams.”

REGION Asia

Brand News

December 8 2022

Lindt & Sprüngli rebrands to Lindt…

Lindt & Sprüngli Global Travel Retail is showcasing its ambitions and roadmap for growth in the chocolate category through…

December 8 2022

Hennessy basketball pop-up slam…

To celebrate the launch, the pop-up at Terminal F4 was transformed into a captivating dance floor by a local Turkish dance…

December 7 2022

Bottega celebrates 45 years and…

The company has become one of Italy's top 20 private wineries

December 7 2022

Swarovski and EssilorLuxottica…

For the design, manufacture and worldwide distribution of Swarovski Eyewear

December 7 2022

Brown-Forman delivers double-digit…

An in-depth performance update and full year outlook

December 7 2022

MONARQ and Shed Distillery announce…

MONARQ will exclusively represent Drumshanbo Gunpowder Irish Gin in the Caribbean and selected Latin America domestic and…

December 6 2022

Mondelēz WTR launches Ghana mobility…

Part of the next phase of its Travel Retail Made Right sustainability roadmap

December 5 2022

Shiseido Travel Retail introduces…

Shiseido Travel Retail reveals its 2022 Holiday Collection featuring prestige brands SHISEIDO, Clé de Peau Beauté, NARS and…

December 5 2022

Imperial Brands underlines commitment…

Attended the MEADFA Conference as a Diamond Sponsor and highlighted its sustainability agenda​

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap