December 8 2021  |  International News

What now? Good and bad news on the COVID front

By Wendy Morley

Tokyo Narita airport, busy in 2019

It’s probably safe to say every person reading this is tired of hearing about and thinking about the virus that has upended our world. We’ve all had enough, frankly, and would like to continue moving in a straight line toward normality, thank you very much.

Since summer, we have seen a fairly constant trend toward a reduction of travel restrictions and welcome news of routes returning, airport terminals reopening and planes filling. News that TFWA WE in Cannes would be a live event and then attending the event itself — traveling, seeing colleagues, having business meetings and socializing — it all felt closer to normal than we’d experienced for a very long time. This sense was heightened again at MEADFA in Dubai, where DXB was getting set to reopen Concourse A, increasing the airport’s capacity back to nearly 100%.


Cautious + optimistic in turn

This week the “cautious” part of cautiously optimistic showed its reason for being, as the new Omicron variant raced around the world, sparking a new wave of restrictions and uncertainty.

Thankfully, as of today there is reason for the “optimistic” part of the phrase to rise to the fore, as immediate research is showing first that the variant appears to be no more dangerous than previous versions and second, that current vaccines do protect against it if not fully, which, given the variant’s vastly modified structure, was not a given.

Stop the spread

To put it bluntly, we got lucky this time. As I have spoken and written about in the past year including here, Mutations occur during reproduction; the more the virus is able to reproduce, the more mutations occur and the more mutations that occur the greater the chances of one of those mutations being more dangerous, more transmissible and better able to evade vaccines. The answer lies in stopping the spread. Our industry will remain threatened as long as there are pockets of the world where vaccination rates are low.

What can we do?

We as an industry need to band together to help convince governments to make science-based rational decisions to keep travel possible. IATA is urging all governments to rescind travel bans based on WHO data, quoting the health organization: “Blanket travel bans will not prevent the international spread, and they place a heavy burden on lives and livelihoods. In addition, they can adversely impact global health efforts during a pandemic by disincentivizing countries to report and share epidemiological and sequencing data. All countries should ensure that the measures are regularly reviewed and updated when new evidence becomes available on the epidemiological and clinical characteristics of Omicron or any other variants of concern.”

Willie Walsh, IATA’s Director General, added: “After nearly two years with COVID-19 we know a lot about the virus and the inability of travel restrictions to control its spread. But the discovery of the Omicron variant induced instant amnesia on governments which implemented knee-jerk restrictions in complete contravention of advice from the WHO—the global expert.”

Individually and as companies we need to support initiatives to get vaccines to every corner of the earth and to inspire the hesitant to take part. Our future depends on it.

REGION International

Brand News

June 2 2023

Thélios unveils new brand identity

The company is marking its entry into a new phase of development

June 1 2023

​Mondelez WTR opens first ever…

The retail experience is in partnership with Schiphol AirPort Retail and Gebr. Heinemann

June 1 2023

Shiseido Travel Retail launches…

Its activations are rolling out in eight luxury hotels across the island

May 30 2023

​Ricola stages live demonstrations…

The activations took place on four consecutive weekends

May 30 2023

Mondelez WTR partners with Dubai…

The cookie will roll out with other retailers globally from June

May 26 2023

FOREO launches at Zhuhai Gongbei…

FOREO has opened its latest travel retail location at Zhuhai Gongbei Arrival Duty Free Shop in Guangdong Province; the expanded…

May 24 2023

​Mondelez WTR and Dufry partner…

The laser-engraved bars featuring iconic British landmarks sold out within two weeks

May 23 2023

Monarq Group and Drink Recess Inc.…

The agreement covers the Caribbean, Latin America and USA duty free

May 23 2023

Rituals relaunches The Ritual of…

The range features a new and improved formulation

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap