2.0 & Partners elevates Strategic Mystery Shopping offer with MSPA membership
The company’s Strategic Mystery Shopping program is the only one created exclusively for the unique needs of the travel retail market
Travel retail consultancy 2.0 & Partners has strengthened its commitment to excellence in their Strategic Mystery Shopping service by becoming members of the Mystery Shopping Professionals Association (MSPA) Europe/Africa.
The company’s Strategic Mystery Shopping program is the only one created exclusively for the unique needs of the travel retail market. Each project team is tailored to reflect the demographics of the real shoppers and travelers in a specific airport, ensuring meaningful insights and culturally aligned evaluations.
To deliver actionable, experience-based feedback, the 2.0 & Partners Strategic Mystery Shopping team walk in the footsteps of traveling shoppers, identifying operational pinch points, and opportunities to elevate the experience. All these insights are delivered through the company’s bespoke online portal.
Joining MSPA Europe/Africa further reflects the company’s leadership in the travel retail sector and its commitment to upholding the highest standards of professional mystery shopping, ethics, and insight delivery.
The team will now stand alongside other mystery shopping bodies from around the world to carry out MSPA’s mission to establish professional standards and ethics, educate providers and elevate the image of the industry.
Erika Giannini, Head of Customer eXperience Management – Italy, 2.0 & Partners says, “We are proud to stand alongside global leaders in mystery shopping as a member of MSPA. This milestone underlines our aim to elevate service standards, not just for our clients, but across the whole industry.
“The Strategic Mystery Shopping is a core part of our CXM business unit and our findings have helped to elevate service for countless travel retail partners, as well as providing insights which we have used to craft our Academy training modules.”
The 2.0 & Partners Customer eXperience Management (CXM) business unit is focused on elevating experience and service across travel retail. Alongside the Strategic Mystery Shopping, the CXM unit includes the Retail Academy 2.0, the in-person Skill Workshop Series and our E-Learning Sales Skill Lab.
2.0 & Partners CEO Fabio Bernardini adds, “Joining MSPA Europe/Africa is a landmark moment in our continued mission to elevate frontline service across travel retail. This sets apart our dedication in this market, and reinforces our commitment to quality, insight, and innovation. We look forward to driving even greater impact for our partners.”
MSPA has more than 450 member companies worldwide, ranging from market research experts to private investigation firms and training organizations, all united in raising the standards of customer experience through professional mystery shopping.
