Mongoose merges agencies and launches fresh agency perspective
From left to right: Chris O’Donoghue – CEO, Laura Owen – COO, Charlotte Birley – MD
Global Experiential, Winston Murray – Creative Director & Head of Strategy (Asia)
Global marketing agency Mongoose has unveiled a bold new chapter in its evolution, merging three specialist agencies - Mongoose Sports & Entertainment, Populate Social, and Singapore-based experiential agency ALIVE - to form one integrated global agency model.
This move redefines how brands connect with people through a powerful mix of creativity, technology and human understanding.
The newly expanded agency brings together both airport and domestic market expertise across activation, social, digital, PR, sponsorship activation and commercial strategy. It delivers for global clients including LVMH, Luxottica, Jägermeister, and Samsonite, operating in travel hubs and cities across the UK, US, Asia Pacific and the Middle East.
At the heart of this transformation is a new agency philosophy: The Unfiltered Perspective. More than just a tagline, it’s a commitment to understanding people as they really are, not just as data points. The agency combines real consumer insights from bespoke panels and communities with behavioral data and audience-first creative, to deliver marketing that resonates.
Chris O’Donoghue, CEO of Mongoose Group, said, “We don’t believe in labels, we believe in people. We build communities who give us The Unfiltered Perspective on the world around them. It’s insight with soul and when you pair that with the best talent across social, experiential, commercial and strategy, you get something truly powerful.”
The newly unified Mongoose is built around five core divisions, designed to work together seamlessly to create smart, human, and high-performing campaigns:
• Experiential - immersive activations, design, production and operations
• Communications - PR, reputation management and storytelling
• Staffing – brand ambassadors, mystery shoppers, merchandisers and more
• Social - paid media, organic content, influencer marketing and social search
• Studio - creative strategy, ideation, design, content and digital production.
Each is supported by dedicated consulting and performance media teams to ensure measurable business impact and creative excellence.
Influence Sports & Media continues as premium, high-tech sports offering within Mongoose Group. As part of the new model, Influence continues to operate under its own name and identity within the Mongoose Group. Known for its deep expertise in premium and high-tech sports, the global division works with the world’s leading brands, teams and rights holders to unlock the power of sport. Influence remains a specialist division within the Group bringing international know-how from the worlds of Formula 1, motorsport, sailing and cycling.
