Gulf Beverages Travel Retail team honored with two prestigious awards at Icons of Whisky - Middle East & Africa 2025
The Gulf Beverages team was immensely proud and honored to have been recognized for their hard work, vision and dedication at this prestigious event.
Gulf Beverages is pleased to announce that its Travel Retail team has received highly commended honors in two categories at the prestigious Icons of Whisky Awards – Middle East & Africa.
The awards ceremony was held on February 21, 2025, at the Emirates Golf Club during the Malt Live Dubai 2025, and the team was awarded in the following categories:
- Travel Retail Sales Team of the Year
- Travel Retail Marketing Team of the Year
The Icons of Whisky Awards, which made its Middle East & Africa debut this year, celebrates excellence and innovation within the whisky industry, recognizing outstanding achievements across various categories. The awards highlight the best in the business across the Middle East and Africa region, making these recognitions particularly significant for the Gulf Beverages team.
From left: Mr. Salim AR, Chief Commercial Officer Non Domestic, Gulf Beverages, Mr. Summit Vasan, Area Manager
“This recognition is a testament to the dedication and passion our team brings to the travel retail sector every day,” said Mr. Salim AR, Chief Commercial Officer Non Domestic, Gulf Beverages. “We have dedicated ourselves to fostering strong relationships with our brand partners and retail customers, always focusing on innovative approaches that enhance the whisky experience for consumers across the Middle East and Africa. These accolades motivate us to continually push the boundaries of sales and marketing strategies, ensuring we remain at the forefront of the industry.”
Chirag D Aggarwal, Group Business Manager, Travel Retail, added: “Our marketing initiatives have always aimed to create meaningful connections between brands and consumers in the unique travel retail environment. This award acknowledges our team’s creativity and strategic vision in a highly competitive market. We’re grateful to our partners who trust us with their brands and to our customers who collaborate with us to bring exceptional whisky experiences to life.”
The awards ceremony preceded the MaltLive Dubai 2025 event, which took place on February 22-23 at the Emirates Golf Club. This second edition of WhiskyLive Dubai attracted over 5,000 fine spirits enthusiasts and featured unlimited beverages, masterclasses, panel discussions, VIP experiences, and live entertainment.
Gulf Beverages extends its gratitude to its brand partners for their trust, valued travel retail customers for their partnership and collaborative spirit, and to the dedicated team members whose hard work continues to drive the company’s success in the travel retail channel.
About Gulf Beverages
Gulf Beverages is a leading distributor in the travel retail sector across the Middle East and Africa, specializing in premium and luxury whisky and spirits. With a focus on innovation and excellence, the company works closely with global brand partners to create exceptional retail experiences for travelers throughout the region.
With a portfolio of some of the world’s most exclusive brands, the company is dedicated to delivering exceptional products and experiences to travelers and connoisseurs alike. Through strategic collaborations, Gulf Beverages continues to bring rare and sought-after spirits to market, strengthening its presence in the global industry.
