February 28 2025  |  Industry News

Focusing on Milestones: Seatrade Cruise Global counts down to 40th anniversary edition

By GTR Magazine Editor


The 2025 edition of Seatrade Cruise Global will not only celebrate the industry's remarkable journey but also provide a forward-looking agenda

Seatrade Cruise Global is set to open the doors to its 40th anniversary edition in just a few weeks, bringing together the global cruise community for a milestone event from April 7 to10 at the Miami Beach Convention Center in Florida.

This year’s theme, Milestones, encourages cruise lines and industry partners to reflect on four decades of evolution while looking ahead to the future of cruising.

Since its inaugural event in 1985, Seatrade Cruise Global has served as the premier platform for innovation, collaboration, and growth within the industry. The 2025 edition will not only celebrate the industry's remarkable journey but also provide a forward-looking agenda, with 80 conference sessions and 225 expert speakers tackling key opportunities and challenges shaping the next era of cruise travel across four days.

Chiara Giorgi, Global Brand Director, said, “As we celebrate 40 years of Seatrade Cruise Global, this year’s conference will be our most dynamic yet, bringing together industry leaders to explore the key milestones shaping the future of cruising. From evolving guest expectations to groundbreaking innovations and sustainability efforts, we’re curating discussions that will inspire, challenge, and drive the industry forward. We can’t wait to welcome the global cruise community to Miami for this landmark edition.”

Keynote Session: The State of the Global Cruise Industry


From left to right: Bud Darr, Jason Liberty, Harry Sommer, Pierfrancesco Vago, Josh Weinstein, Anne Kalosh

A highly anticipated keynote session, ‘The State of the Global Cruise Industry’, sponsored by Hong Kong Tourism Board, is scheduled for Tuesday, April 8, from 9:30am to 11:30am. Moderated by Anne Kalosh, Editor at Seatrade Cruise News, this session will feature a panel of industry leaders including:

  • Charles “Bud” Darr, President & CEO, Cruise Lines International Association (CLIA)
  • Jason Liberty, President & CEO, Royal Caribbean Group
  • Harry Sommer, President & CEO, Norwegian Cruise Line Holdings Ltd.
  • Pierfrancesco Vago, Executive Chairman, Cruise Division of MSC Group
  • Josh Weinstein, President, CEO & Chief Climate Officer, Carnival Corporation & plc

These industry leaders will dive into cruising's important topics in 2025 and beyond including opportunities and challenges, supply and demand, reaching new markets, the orderbook – which ballooned in 2024 – product innovation and AI's role, Europe as a bellwether for policy, thoughts on Asia, infrastructure investments including how private destinations are reshaping Caribbean deployment, and an update on the important Sustainable Maritime Fuels Coalition. They will also share their predictions on what cruising will look like 40 years from now.

Bud Darr, CLIA’s President and CEO will deliver a keynote address ahead of the panel discussion. "The State of the Global Cruise Industry keynote is a defining moment each year, bringing together the industry's top leaders to discuss the opportunities and challenges shaping our future,” he said. “As we celebrate 40 years of Seatrade Cruise Global, this session will provide insights into key issues such as market expansion, sustainability, and innovation. It’s an exciting time for cruising and I look forward to an engaging conversation, along with revealing highlights from CLIA’s 2025 State of the Cruise Industry report.”

Conference Program Highlights:

The 2025 conference agenda covers the full spectrum of the cruise experience, offering insights into the latest developments and the future of the industry. Key sessions include:

  • Using Consumer Insight to Deliver a Cruise Experience Travelers Want – And Keep Them Coming Back for More Powered by Cruise Critic: This session will explore how leveraging passenger feedback and market research can inform service enhancements and product development, ensuring guest satisfaction and loyalty.
  • Luxury Cruising: The Anticipation of New Hotel Brands at Sea is Building; What Can We Expect as We Get Closer and Closer to Debut and Delivery?: As renowned hotel brands venture into the cruise industry, this session will discuss the upcoming luxury cruise offerings, their unique selling points, and their impact on the market.
  • New Presidents Panel: Hear from Beth Bodensteiner, President, Holland America Line, Bert Hernandez, President, Silversea, Anna Nash, President, Explora Journeys and Dondra Ritzenthaler, Chief Executive Officer, Azamara Cruises, as they discuss the biggest challenges and opportunities facing cruise lines today.

Specialized Programs:

In addition to the main conference sessions, Seatrade Cruise Global 2025 will feature targeted programs addressing specific sectors within the industry:

Tomorrow's Talent Today (07 April): A dedicated initiative for cruise HR, training, and recruitment professionals, as well as educators and students from cruise-related academic institutions. This program aims to cultivate the next generation of cruise industry talent.

The Retail Days (08–09 April): Co-organized with The Moodie Davitt Report, this program will explore topics such as enhancing the onboard retail experience, adapting to evolving consumer expectations, sustainability practices, digital transformation, and destination-themed merchandising.

Tech Day (09 April): Focusing on the latest technological advancements in the cruise industry, Tech Day will delve into topics like AI, technologies’ impact on recruitment & retention, digital standardization, connectivity and challenges both on board and shoreside.

These specialized programs are designed to provide in-depth knowledge and networking opportunities for professionals across various sectors of the cruise industry.

Networking and Exhibition:

Everyone who has access to the conference can also connect with over 600 exhibitors on the exhibition floor who are showcasing innovative products and services across various sectors. Meet with brands across ports and destinations, entertainment, hotel operations and concessions, environmental and health, expedition cruising, information technology, design and ship interiors, safety and security, and ship equipment and shipbuilding.

For more information and to register, please visit Seatrade Cruise Global's official website.

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