February 19 2025  |  Industry News

Hallgarten & Novum Wines expands into global travel retail sector

By GTR Magazine Editor


Hallgarten & Novum Wines celebrate a new partnership with UETA MEA

Specialist wine importer, Hallgarten & Novum Wines, has expanded further into the global travel retail (GTR) sector. The UK-based company has secured new business with UETA MEA, leaders in travel retail, luxury goods and distribution, and owners of Duty Free Americas.

The contract will see Hallgarten Wines become a core premium wine supplier to the business’ operation in the Middle East.

Utilizing its existing partnerships, the Hallgarten Wines International team said it is able to streamline its supply chain by consolidating stock from wine suppliers out of its UK base. With a portfolio representing over 200 wineries, Hallgarten’s team can service global travel retail customers through its strategic winery partnerships.

Joe Swords, General Manager at UETA MEA, commented, “We are delighted that Hallgarten & Novum Wines has expanded into the GTR sector, helping us to develop our premium wine offering in the Middle East. We have been particularly impressed with the Hallgarten team’s portfolio and ability to service our operation from its base in the UK.”

To supplement its GTR team, Hallgarten Wines has enlisted the services of renowned Global Travel Retail specialist, Kelly Stevenson. Kelly will work exclusively with Hallgarten & Novum Wines' International Director of Sales, Steve Gerrard, as a consultant to advise and support the company in leveraging its proposition across both existing and new global travel retail clients.

Kelly Stevenson, owner of JetVine Consultancy, commented, “Global Travel is my passion, and I was thrilled when Steve and the team got in touch to help launch Hallgarten Wines’ Global Travel Retail offering to the trade. The sector is vast and wide open for new entrants to the market; with Hallgarten Wines’ proposition they are able to streamline the process for retailers and operators, offering them access to some of the world’s finest wines.”

“We believe there is a significant opportunity to simplify and improve the logistics of the Global Travel Retail wine supply chain,” Gerrard said. “Through leveraging our strong partnerships with our winery, warehousing and distribution partners, we are able to offer a comprehensive solution that supports the needs of global retailers and operators. Our aim is to provide a seamless experience for rail, air and sea operators, helping them to optimize operations while offering a selection of world-class wines.

“We are thrilled to have Kelly on board to help guide our efforts in the global travel retail sector. Her expertise in this space will be invaluable as we continue to expand our reach and bring our efficient solutions to a wider audience.”

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