F&B@Sea expands cruise industry F&B trade show offer
The Product Pavillion at F&B@Sea 2024
F&B@Sea, part of the Seatrade Cruise portfolio and the premier food and beverage trade show for the cruise industry, is celebrating its return for the second year at Mana Wynwood Convention Center in Miami.
Taking place April 9-10,2025, this year’s event is doubling in size from the 2024 show to unveil an array of new highlights, awards, and experiences tailored to the cruise industry.
Chloe Birnbach, Event Manager, said, "F&B@Sea 2025 is shaping up to be our most exciting edition yet. We’re double the size this year and have an incredible lineup of vendors, enticing features like the Bar Stars Mixology Competition and immersive Brand Experiences, and the return of our revered F&B@Sea Awards."
According to Birnbach, this year’s event will set a new benchmark for innovation in the cruise food and beverage industry. “We’re proud to provide a platform where industry leaders and innovators can connect, share ideas, and shape the future of onboard hospitality,” she added.
F&B@Sea 2024 Awards
F&B@Sea 2025 highlights
More to Enjoy on the Show Floor: With twice the exhibition space, attendees can explore a significantly expanded range of vendors, interactive activations, and the latest innovations shaping the future of cruise dining and hospitality.
Bar Stars Mixology Competition: Elite mixologists compete live on the show floor to create innovative and exciting cocktails in this new high-energy feature.
The Bistro – Enhanced Experience: Now bigger and better, The Bistro invites Cruise Line representatives, Speakers, Media, and Expo Plus ticket holders to savor innovative dishes and perfectly paired beverages inspired by onboard dining.
The Demo Den: A dynamic addition, The Demo Den offers live-action demonstrations of cutting-edge techniques, products, and culinary creativity to inspire new ideas for cruise F&B professionals.
The Big Splash - an F&B@Sea Bash: End the first day with an exclusive welcome party at Mana Wynwood 320, providing a vibrant setting for networking with the F&B@Sea community after an exciting day on the show floor.
Spotlight on the awards
A highlight of F&B@Sea 2025 is the return of the F&B@Sea Awards, recognizing exceptional achievements in food and beverage innovation across the cruise industry. These awards celebrate groundbreaking contributions to onboard dining and beverage experiences, acknowledging the creativity and ingenuity of leading professionals and companies in the sector. Categories include recognition for sustainability, innovation, and culinary excellence.
Brand Experiences
New to this year’s event, the Brand Experiences offer attendees the chance to immerse themselves in tailored activations that bring innovative products and services to life. These hands-on experiences are designed to showcase how brands can elevate the guest experience on board, providing attendees with invaluable insights and inspiration for their own operations.
Featured vendors
This year’s expanded vendor list features a dynamic lineup of leading brands and innovators in the food and beverage industry, including: ABInBev; Aphrodise; BeatBox Beverages; British Food Imports; Brown-Forman; Butter Emporium; Cafe Azul; Campari Group; Halfday Draft Cocktails; Heineken; Highland Farms; Josh Cellars; Maveko; Michael J. Devine & Associates; Roland Foods; Samuels Seafood; Sláinte Wines; Tajin; Thomas Foods; Tito's Handmade Vodka; Turbo Air Inc and Wine Connoisseur.
Attendees will have the opportunity to engage with these vendors and explore their latest food, drink & technology - gaining invaluable insights into how they are shaping the cruise dining experience.
