Kreol Travel Retail to distribute Ritter Sport in key MEA markets

Kreol Arakulath Executive Director Kreol Group, Jan Bessel International Key Account Manager and Lal Arakulath CEO of Kreol Group
Kreol Travel Retail has secured distribution rights for Ritter Sport across select markets in the Middle East, Indian Subcontinent and Africa. The partnership aims to expand the German chocolate brand's presence in travel retail channels across these regions.
"We are impressed with Ritter Sport's commitment to sustainability and look forward to bringing their exceptional products to travelers across the Middle East, Indian Subcontinent, and Africa," says Kreol Arakulath, Executive Director of Kreol Group.

Ritter Sport is looking to the MEA region to play a central role in its growth strategy
The Dubai-based distributor will leverage its established network spanning GCC countries, India and Africa. Ritter Sport, which became climate-neutral in 2020, sees the partnership as key to its regional growth strategy.
"The MEA region and its emerging markets play a central role in our growth strategy," says Jan Bessel, International Key Account Manager Global Travel Retail. "Achieving our ambitious targets requires collaboration with a strong and well-respected partner, and we greatly value Kreol Group in this capacity."