Global travel trends to expect in 2025
A solo female traveler represents the growing global movement, where women now make up 80% of independent travelers worldwide
As the travel industry continues its robust recovery and evolution, 2025 is poised to be a transformative year for global tourism, according to TravelPulse’s comprehensive industry report. While US travel intentions are strong, with 8 in 10 American adults planning vacations (a 7% increase from previous data), the trends shaping the industry extend far beyond American borders, reflecting worldwide shifts in how people approach and experience travel.
The evolution of solo travel
The solo travel landscape is undergoing a remarkable transformation, particularly among female travelers. Intrepid Travel’s President Leigh Barnes reveals that women now constitute 80% of solo travelers globally, with their own bookings reaching 82%. This isn’t merely a statistical spike – it represents a fundamental shift in how women approach travel.
The company’s Women’s Expeditions program, which has experienced an unprecedented 86% year-over-year growth, offers unique access to women-only spaces and experiences typically inaccessible in mixed-gender trips. These journeys range from exclusive cultural encounters to adventure-focused expeditions, all designed to foster empowerment through travel while maintaining high safety standards.
Carolyn Ray of JourneyWoman emphasizes that this isn’t just a trend but a mainstream movement, particularly among older women. The demographic of women over 50, wielding more than US$15 trillion in purchasing power in the US alone, is revolutionizing the market. Their travel patterns are distinct: 96% are primary travel decision-makers in their households, typically spending over US$3,000 per week on travel (excluding airfare) and embarking on multiple, extended trips annually.
A new social dimension of travel is emerging through ‘Friendtrips,’ particularly among Zillennial travelers. This trend represents more than just group travel – it’s a response to increasing digital isolation. Research indicates that 73% of young adults prefer active adventures over nightlife, and 68% view group travel as an opportunity for authentic connection (photo Felix Rostig)
The global shift away from overtourism
A significant worldwide movement is emerging as travelers actively seek alternatives to overcrowded destinations. Intrepid’s research reveals that 70% of young adults (18-35) and 61% of US adults are actively pursuing lesser-known destinations. This shift is reshaping global tourism patterns, with traditionally overlooked locations gaining prominence.
The trend is exemplified by rising interest in destinations like Guyana, South America’s least-visited country, and Oslo, which is emerging as an alternative to more frequented Scandinavian cities. With 80% of global travelers still visiting only 10% of the world, this redistribution of tourism has significant implications for both popular and emerging destinations.
Community-based tourism
Destination stewardship is becoming a critical focus for tourism organizations worldwide. European DMOs are leading this charge, with 62% prioritizing climate change initiatives and 56% focusing on biodiversity preservation. This shift represents a fundamental change in how destinations approach tourism management.
Visit California exemplifies this new approach through its Responsible Travel Code and partnerships with organizations like Kind Traveler’s Every Stay Gives Back program. These initiatives demonstrate how destinations are balancing tourism growth with environmental and community well-being.
Kind Traveler’s Every Stay Gives Back program embraces the trend toward destination stewardship
Luxury adventure
The luxury travel sector is undergoing a significant transformation, moving beyond traditional high-end accommodations to focus on unique, immersive experiences. Faye Travel Insurance’s data reveals unprecedented spending on luxury adventure travel, particularly in Africa. Rwanda leads with average trip costs of US$18,417, followed by Botswana at US$15,619 and Seychelles at US$15,775.
This trend extends to Antarctica, the Falkland Islands and other remote destinations, reflecting a growing desire among affluent travelers for exclusive, transformative experiences in untouched landscapes.
Wellness travel
Jake Haupert of the Transformational Travel Council identifies a fundamental shift in how people approach travel, viewing it as a “results-driven lifestyle practice” akin to yoga or meditation. This evolution reflects a deeper understanding of travel’s potential for personal growth and healing.
The wellness aspect extends to new niches, including alcohol-free travel experiences. Travel companies are responding to health-conscious travelers by creating specialized tours and retreats that focus on wellness without alcohol, addressing both safety concerns and health preferences.
The success of the 2024 total solar eclipse has sparked increased interest in nature-based travel experiences. Geographic Expeditions reports growing demand for trips centered around natural phenomena, from the synchronous firefly season in the Great Smoky Mountains to bioluminescent plankton viewing in Vero Beach and starling murmurations in Somerset
Pop culture
The “Set-Jetting” trend continues to shape travel choices, particularly among younger demographics. Approximately 12% of travelers now choose destinations based on film and television locations, with popular spots including Hawaii (Jurassic Park and Avatar filming locations) and various Game of Thrones filming sites across Northern Ireland and Iceland. The average spend for these themed trips is US$2,357, indicating a significant market segment.
Europe remains strong
Despite the emergence of new destinations, Europe maintains its position as a primary travel destination. Faye’s data shows that 75% of American travelers are planning European trips, with an average spend of US$5,832 per person. The continent’s enduring appeal lies in its blend of cultural experiences, culinary excellence, and historic landmarks, particularly in perennial favorites like Italy, France, and Greece.
The slow travel movement
Kind Traveler’s CEO Jessica Blotter highlights the growing significance of slow travel, which addresses both personal well-being and environmental sustainability. This approach emphasizes extended stays, deeper cultural engagement, and eco-friendly transportation options. The trend is particularly strong among younger generations who prioritize both mental wellness and environmental responsibility in their travel choices.
.JPG?&resize.width=322&resize.height=483)
-8.jpg?&resize.width=322&resize.height=483)
