Victorinox returns to TFWA World Exhibition with new product innovations
Showcasing Victorinox's commitment to excellence: The Architecture Urban2 luggage
Premium lifestyle brand Victorinox will highlight innovative products across its Travel Gear and Watch ranges at the upcoming TFWA World Exhibition in Cannes, Bay Village, Bay 5.
Victorinox’s booth is crafted to reflect the brand’s premium positioning and rich heritage. The design features a clean, minimalist aesthetic, utilizing sleek colors and materials that enhance the brand’s storytelling.
Gloria Dix, Victorinox Head of Global Travel Retail & Fragrance Sales, said, “TFWA Cannes provides an invaluable platform for Victorinox to demonstrate its continued investment across the portfolio, as well as our commitment to building a strong multi-category business within the channel.
Victorinox’s booth is crafted to reflect the brand’s premium positioning and rich heritage
"In a rapidly evolving global market, this event allows us to engage in meaningful discussions about the future of the travel retail industry and our unique place within it. Our Global Travel Retail team are excited to present our latest product innovations and explore opportunities for collaborations.”
Design and Innovation
The Victorinox’s booth combines style and innovation while offering better visibility for the brand’s core travel retail categories: Travel Gear and Watches. The booth will also bring to life Victorinox’s ‘Made to be Prepared’ concept which sees the brand focus on category awareness and comprehensive brand messaging through elevated product design and a more consistent marketing campaign.
Showcasing the brand’s commitment to excellence, the booth will highlight novelties including the Architecture Urban2 luggage line as well as the Travel Essentials accessories that aim to enrich the travel experience. Victorinox’s commitment to craftsmanship, elegance and precision underlined in the new I.N.O.X. Automatic and the I.N.O.X. Small timepieces which will be on show alongside the iconic Swiss Army Knife.
Enhancements for the I.N.O.X.
After recently introducing the new I.N.O.X. Chrono, Victorinox enhances the collection with automatic and smaller versions of the popular watch. All models feature carved shapes, bold geometrics, innovative materials, and industrial codes rooted in the brand converge with Swiss precision.
Victorinox will spotlight its latest offer for the Watches category
With the introduction of the I.N.O.X. Automatic and the I.N.O.X. Small, Victorinox combines the strength of the popular and recently redesigned I.N.O.X. watch with the refined elegance of slightly resized models. The new I.N.O.X. Automatic offers a diverse array of color and material combinations, featuring a watchcase crafted from either steel or carbon.
The more petite I.N.O.X. Small sets contrasts with its case made of robust steel and a choice of elegant colorways. Despite its smaller size, the I.N.O.X. Small includes all the features of its larger counterparts, all backed by Victorinox’s quality promise.
New collections
In October, Victorinox is also launching of two new collections: the expanded Architecture Urban2 luggage line and the Travel Essentials accessories range.
The Architecture Urban2 collection, designed and engineered in Switzerland is celebrated for its 360-degree protection of electronic devices. This update introduces new materials, colors, and silhouettes, seamlessly blending functionality and style.
The Travel Essentials collection aims to revolutionize the travel experience with smart organization, versatility, and protection for valuables. Featuring a unified and up-to-date design, this range provides effortless packing and organization solutions.
Together, these collections highlight Victorinox’s commitment to innovation and quality, equipping travelers with the best tools for their journeys.
