KingofReach.com by B&S announces new distribution partnerships
Travel retail service provider KingofReach.com has welcomed distribution partnerships with both existing and new partners across spirits and confectionery categories in the global travel retail marketplace.
KingofReach.com distributes travel retail assortments from leading brands across all duty free channels around the world. New distribution agreements have been made with spirits specialists CVH, Suntory Global Spirits and Loch Lomond, as well as confectionery group Cloetta, for specific regions.
The existing brand partnership with Mark Anthony Brands has been further strengthened with its representation at KingofReach.com’s booth at the TFWA World Exhibition in Cannes, September 30 to October 3.
New to this year’s stand setup is the CVH portfolio, including a diverse set of brands such as Bunnahabhain, Deanston, Tobermory and Ledaig single malt whiskies, plus Bain’s from South Africa, Scottish Leader and Black Bottle, which reflect the shared, long-lasting ambitions of this new brand partnership.
“KingofReach.com is delighted that the success of our existing brand partnerships and regional set up enables new partners to join our growth journey," said Joris Broekmans, Global Director of Duty Free and Travel Retail.
"Our regional focus has been specifically introduced to develop exactly these types of close brand partnerships allowing KingofReach.com by B&S to deliver best-in-class route to market and consistent availability, benefitting all parties from brand owners, distributors, retailers to end consumers.”
In 2023 the KingofReach.com team was divided into four regions (Americas, Europe, MEA and APAC) to drive the company’s global footprint. Each region operates in its local market with expert knowledge of customer needs to optimize brand distribution, knowledge about local legislation, logistics and latest market trends. With highly experienced staff, temperature-controlled warehouses and offices in Singapore, Dubai, the Netherlands, Scandinavia and Miami, the teams are fully equipped to deliver true value in the duty free and travel retail market.
TFWA World Exhibition is the moment to reveal the company’s next step with the global rebranding of KingofReach.com. This reflects the fresh approach the company has chosen in the market, serving as umbrella for all activities under this name. The digital frontrunner KingofReach.com unlocks full opportunity for all customers to order, track and trace each of their (consolidated) orders and all brands and their highly valuable content are just a click away.
Konstantina Tagkouli, Marketing Director of KingofReach.com, commented, “As we embark on the rebranding journey for KingofReach.com, we are blending expertise with flair. Our fresh, modern identity will merge boldness with authenticity, reflecting our commitment to digital innovation while staying true to our core values. This rebranding aims to infuse new energy into our brand and strengthen our connections with partners in the duty free and travel retail industry. Stay tuned, exciting updates are on the way for our platform.”
