Kreol Travel Retail seals distribution agreement with Polish confectionery brand Vobro
Celebrating the new distribution deal: (From left to right) Joanna Majdanska, Export Director Vobro; Kreol Arakulath, Executive Director Kreol Group; Marianna Myron Export Manager Vobro and Lal Arakulath, CEO Kreol Group
Kreol Travel Retail, a division of the Kreol Group, has signed a distribution agreement with Polish confectionery brand, Vobro.
This strategic partnership will focus on expanding Vobro’s presence in the travel retail sector across the Middle East, Africa, and the Indian subcontinent.
“We are excited to partner with Vobro and bring their exceptional products to new markets,” said Lal Arakulath, CEO of Kreol Group. “This agreement marks a significant step in our efforts to enhance our product offerings and meet the diverse tastes of travelers in the Middle East, Africa, and the Indian subcontinent.”
Kreol Arakulath, Executive Director Kreol Group, added, “This strategic partnership will see Vobro’s wide range of confectionery products, including their popular chocolate pralines and jellies, available at various travel retail points across these regions. This collaboration aims to cater to the growing demand for premium confectionery products among travelers.”
Vobro is one of Poland's leading chocolate confectionery producers with almost 40 years of experience in local and international markets.
Wojciech Wojenkowski, Vobro Owner and Founder, commented, “Our company was founded in 1986 and has been entirely based in the Polish capital since the beginning. The dedication of our employees dealing with such a demanding market like Middle East & Africa markets resulted in signing the agreement with Kreol Group which is a milestone in our efforts to promote Vobro confectionery to international consumers. The highest quality of our products and cooperation with the best partners on international markets bring mutual benefits and make our business successful.
“We are very happy to start cooperation with Kreol Group and share the opportunity to international travelers to know our sophisticated products,” Wojenkowski added.
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