Cadbury rolls out celebratory activations centered on 200th anniversary celebrations
'Born in Great Britain': Cadbury celebrates its 200th anniversary at Birmingham Airport
Mondelez World Travel Retail (WTR) is bringing delight to the busy summer travel season with a series of activations that celebrate Cadbury’s 200th anniversary.
Travelers can engage with various campaigns across top airports in the UK from June until September. These activations amplify Cadbury’s legacy as a popular global confectionery brand, and generously give back to consumers, thanking them for their ongoing loyalty and support.
'Spin to Win' offers traveling consumers the opportunity to claim a number of prizes
Running from June 25 to July 25 a ‘Spin to Win’ campaign at Birmingham Airport offers traveling consumers the opportunity to win prizes including Cadbury pop sockets, luggage tags, travel mugs, notebooks, beach towels and an Instax camera. If they do not land on a prize section, travelers still get to enjoy the taste of iconic Cadbury chocolate with a sampling.
Through a collaboration with Expedia, travelers purchasing at least two Cadbury products win £200 (US$258) worth of travel credits for hotel discounts. The campaign is running throughout July until the end of September at various airports including London Heathrow, Gatwick North & South, Stansted, Birmingham, Manchester and Glasgow. This initiative is part of Cadbury’s commitment to ensuring ‘Everyone Wins with Cadbury’, aligning with its core value of generosity, conveyed through the brand’s iconic ‘Glass and a Half’ symbol.
This limited-edition Cadbury Dairy Milk 850g tablet was unveiled in travel retail last month
The campaign’s key messaging – ‘Born in Great Britain, Loved around the World’ – pays homage to the brand’s illustrious history. Founded in 1824 in Great Britain, Cadbury has grown to become a cherished household name around the world. The 200th anniversary activations nod to its rich heritage while also spotlighting more recent innovations, such as the launch of the limited-edition Cadbury Dairy Milk 850g tablets, unveiled in travel retail in June 2024.
Beatriz De Otto, Head of Customer Marketing World Travel Retail, said, “There are no two better words to describe Cadbury than joy and generosity, and that is exactly what we are bringing to travelers this summer through our exciting activations. This is our way of giving back to everyone who has made Cadbury a part of their lives and their history. 200 years is no small milestone, and we are grateful for the continued loyalty, love and support from our consumers. We hope these campaigns add an extra dose of delight to every journey and that passengers enjoy these activations as much as Cadbury has enjoyed being a part of their celebrations for two centuries.”
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