Moët Hennessy reveals new ‘Les Caves Particulières’ boutique at Charles de Gaulle Airport
Charles de Gaulle Airport welcomes a new "jewel": Les Caves Particulières
Moët Hennessy Travel Retail, Extime Duty Free Paris and Lagardère Travel Retail have celebrated the ten-year anniversary of the first ‘Les Caves Particulières’ boutique at Charles de Gaulle Airport Gate 2EK, with the grand opening of a new 50sqm "jewel" in Terminal 2F.
According to the partners, this experience allows travelers to “take a taste of French Art de Vivre home with them”.
The boutique invites visitors to delve into the essence of French champagne and spirits through engaging and personalized experiences. From discovering products through ‘Destination Champagne’ – Moët Hennessy’s brand new digital consultation – to tastings and personalization services, the boutique ensures a fully immersive journey into the universe of Moët Hennessy's prestigious portfolio of French brands.
Exclusively designed for Parisian airports, ‘Les Caves Particulières’ retail concept plays with clay stone as an echo to champagne cellars, and with wooden shipping crates as a tribute to Hennessy’s spirit of conquest.
‘Les Caves Particulières’ features the entire range of Moët Hennessy's champagne and cognac brands
The boutique showcases the complete range of Moët Hennessy's champagne and cognac brands, including the renowned Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon, Krug, Armand de Brignac champagnes, and Hennessy cognacs. It offers an extensive selection of products, featuring exclusive rarities and formats, such as back vintages and large formats for all the brands, including Moët & Chandon Collection Impériale, Veuve Clicquot Cave Privée, Ruinart Blanc de Blancs Champagne Magnum or Dom Pérignon Plénitude 2.
To celebrate the opening, a pop-up event was held in a JC Decaux media space adjacent to the boutique from June 28 to July 8. This event invited travelers to immerse themselves in a cultural experience, featuring four exclusive editions of iconic French Maisons: Moët & Chandon French Edition, Veuve Clicquot ‘Paris’ Arrow, Veuve Clicquot ‘Paris’ Travel Exclusive, and Hennessy X.O. Paris Edition. The pop-up featured a Parisian concept complete with paper-cut monuments, a fresh flower kiosk, and a café terrace. Consumers also had the opportunity to write tailor-made ‘From Paris with Love’ postcards to send to loved ones.
The boutique's setup and offerings will evolve throughout the year, aligning with key events and festivities, such as the upcoming Summer Olympic Games in Paris and the end of year season.
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