Tequila Don Julio 1942 partners with Club Pacha and Avolta in promotions across European airports
Tequila Don Julio 1942 x Pacha experiences are popping up in selected airports across Europe
Diageo Global Travel’s Tequila Don Julio 1942 has announced a new partnership with popular Ibiza nightclub Pacha. The collaboration – uniting two brands synonymous with celebration – will bring a series of Tequila Don Julio 1942 x Pacha pop-up experiences to airports across Europe.
Passengers traveling through London (Heathrow and Gatwick), Manchester, Madrid and Ibiza will be able to sample Tequila Don Julio 1942 at the new 1942 x Pacha activations before they jet off to popular European party destinations.
The collaboration extends beyond airports with Don Julio 1942 taking over Pacha’s famous Flower Power nights throughout the summer months in Ibiza. This exclusive experience offers clubbers an elevated nightlife experience with Don Julio 1942.
Sampling is encouraged at the Tequila Don Julio 1942 pop-ups
To complement the launch, Tequila Don Julio has partnered with Flower Power DJ Love Foxy to create bespoke content which showcases the partnership right from the airport pop-ups through to the VIP Don Julio 1942 room in Pacha. This content will be amplified alongside a full 360-media plan across airports and social touchpoints.
Throughout the partnership, consumers who purchase a bottle of Don Julio 1942 at participating Avolta airport locations will also have a chance to win a trip to Pacha Ibiza's closing party, headlined by Peggy Gou.
The luxurious pop-ups aim to offer travelers a taste of what the Tequila Don Julio has to offer
Andrew Cowan, Managing Director, Diageo Global Travel, said, “It’s an incredibly exciting time for this category as the popularity of tequila really takes off. Our luxurious temporary experiences in these key airports will give travelers just a taste of what the brand has to offer.
“Our partnership with the emblematic Pacha nightclub in Ibiza, featuring a custom VIP Don Julio 1942 room during their famous Flower Power nights, further enhances the spirit of celebration this summer. 1942 is a truly exceptional liquid created by Don Julio González in 2002 in the heart of Jalisco, Mexico, to mark 60 years of generational tequila-making. Its heritage and craft speak for itself.”
Aloki Batra, CEO The Pacha Group, added, “Pacha Ibiza’s acclaimed Flower Power Saturday Nights now welcomes an intimate, dedicated VIP Don Julio 1942 Room in the club throughout the Summer for an audacious celebration of music, taste and luxury amidst the legendary walls of the Pacha nightclub.”
