July 5 2024  |  Industry News

Mondelez WTR celebrates Cadbury’s 200 Year chocolate legacy

By Hibah Noor

Celebrate with a Chunk: Cadbury's 850g Limited Edition Dairy Milk tablet is exclusive to travel retail

Mondelez World Travel Retail (WTR) is celebrating 200 years of the Cadbury brand with the launch of the travel retail exclusive 850g Limited Edition Dairy Milk tablet, available now in key airport locations globally until the end of the year.

Since the opening of its first shop in Birmingham, England in 1824, Cadbury has proven a popular brand with its confectionery and drinking chocolate.

As one of the most recognized products in the brand portfolio, Cadbury Dairy Milk has earned a special place in the hearts of chocolate aficionados since its inception in 1905. Now, as Cadbury celebrates its bicentennial, the anniversary limited edition offers consumers a chance to take home a piece of history.

'Born in Great Britain, Loved around the World’ pays homage to the brand's history

Featuring premium packaging design, with British symbols and luxurious gold detailing, the 850g Cadbury Dairy Milk Tablet is a collector’s item that encapsulates two centuries of chocolate craftsmanship. In addition, the key messaging, ‘Born in Great Britain, Loved around the World’ pays homage to the brands history. This exclusive offer will be featured in permanent Cadbury spaces decorated with eye catching 200th Anniversary campaign visuals.

Dogus Kezer, Marketing Director, Mondelez WTR, said, “Cadbury is an iconic brand, and it’s only fitting that we mark its 200th year anniversary with a bang. Mondelez WTR is recognizing this huge milestone with several high-profile activations in airports across the United Kingdom. At every step of the journey, we invite travelers to celebrate with us. The launch of the 850g Limited Edition Cadbury Dairy Milk tablet offers passengers the chance to take home a piece of history, for themselves, or to share with loved ones. Keep an eye out for more exciting announcements to come.”

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