July 3 2024  |  Industry News

Lamy joins forces with Tripidi in Munich and Frankfurt airport stores

By Wendy Morley

Lamy features with Tripidi in the travel retailer's Youvenir store

Writing instruments specialist Lamy has collaborated with Tripidi to feature in two new stores in Munich and Frankfurt airports. The Youvenir store concept offers luxury and premium souvenirs, with Lamy's digital writing tools and color pencils available for the first time.

According to Lamy, the popularity of the brand’s high quality writing tools is reflected in its global customer base, “which is why travel retail has become an important sales area for the brand”. A long-standing collaboration with Tripidi, and the prominent placement of Lamy products in a shop-in-shop concept, have proved successful in bringing Lamy's “thinking tools” to a wider global audience. The brand said the opening of the two stores at Munich and Frankfurt airports takes the cooperation between Lamy and Tripidi to a new level.

Lamy's digital writing instruments, with their innovative EMR, ncode and note+ technology and Lamy color pencils were featured first at Munich Airport for the first time, with the first Youvenir store at Frankfurt Airport following shortly after.

Youvenir features high-class souvenirs, including the 'Made in Germany' Lamy products

Jennifer Noelle, Co-founder and Managing Director of Tripidi, said, “The Lamy brand and its products are extremely popular with both domestic and international passengers. Lamy is one of our anchor brands and has a very special status within our company, our Tripidi stores and of course also in the Youvenir Store. This was made possible through the exceptional cooperation and partnership with Lamy.”

Karl Siegel, Regional Sales Director at Lamy, added, “The first introduction of Lamy digital writing instruments and Lamy color pencils in the travel retail channel will further improve sales per square meter performance. Lamy's influence in the global travel retail sector is set to grow even more in the future and the brand is looking to further collaborate with partners such as Tripidi, Lagardère and Dufry to expand its successful shop-in-shop concept. The focus will be on Europe, the Americas, Asia and the Middle East."

The Tripidi store at Munich Airport features the entire Lamy range – Young Writing, Modern Writing, Signature Writing and, brand new, Digital Writing – in a nine-square-meter shop-in-shop. Travelers can purchase classics such as the Lamy Safari and the Lamy AL-star. In addition, the versatile range of highly pigmented Lamy 3plus and 4plus color pencils make great gifts for young travelers. Leather accessories are also available in the shop.

At Frankfurt Airport, Lamy features in the Youvenir store with products from the Young Writing, Modern Writing and Signature Writing categories. Visitors to the shop will also find a wide range of Lamy leather accessories, spare parts and supplies.

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