July 3 2024  |  Industry News

Lagardère and Tory Burch open Mercer concept boutique at Singapore Changi Airport

By Hibah Noor


"More than just a store": Tory Burch opens with Lagardère Travel Retail in Singapore Changi Airport  

Lagardère Travel Retail has entered an exclusive partnership with American luxury brand Tory Burch to unveil the Mercer concept boutique in Singapore Changi Airport Terminal 1.

This collaboration signifies Lagardère Travel Retail's commitment to offering discerning travelers an unmatched luxury experience amidst the bustling airport environment.

Ann Pang, Chief Executive Officer of Lagardère Travel Retail Singapore, said, “The launch of the Mercer concept boutique is a testament to the enduring success of our alliance with Tory Burch and our dedication to elevating the travel retail experience. Our exclusive collaboration underscores the depth of our relationship and shared values of luxury, innovation, and excellence. As we commemorate our long-standing partnership, we are thrilled to embark on this exciting journey of expansion within Singapore, introducing the timeless allure of Tory Burch to a wider audience.

“The unveiling of the latest Tory Burch boutique and Mercer concept comes as part of the rejuvenation and refinement of Changi Airport Terminal 1 West, aimed at providing travelers with an enhanced and immersive retail experience. The opening of Tory Burch adds another dimension of sophistication and luxury to this endeavor, contributing to the elevation of the entire area,” Pang added.

According to Thibault Villet, President of Tory Burch in Asia Pacific, The Mercer concept boutique is “more than just a retail store; it is a reflection of Tory Burch's commitment to craftsmanship, innovation, and above all, our customers”.

“Every detail has been crafted with the traveler in mind, inviting them to experience the essence of Tory Burch. The decision to partner with Lagardère Travel Retail was a natural one for us. Their global presence and expertise in the Singapore and APAC market align with our vision of expanding our reach and offering our products to discerning travelers worldwide. Lagardère Travel Retail's reputation for excellence, coupled with their deep understanding of the local market, made them the ideal partner for us as we venture into this new chapter of growth.”


To mark the opening, two Tory Burch bags are available exclusively at the brand's Changi Airport Store

The inspiration for the Mercer concept originates from the multilevel Tory Burch flagship store at 151 Mercer Street in New York City’s renowned SoHo neighborhood unveiled in 2021. This location holds deep significance for Burch, as it is where she first moved to Manhattan post-graduation, and her very first Tory Burch boutique is just a few minutes’ walk away. Since then, her fashion empire has soared to global prominence. The boutique, over 1,000 square feet, embodies Tory Burch’s unique style, infused with contemporary flair. The brand’s hallmark elements of brass, oak, and rattan are reinterpreted in this latest concept, creating a harmonious blend of the old and the new, the minimal and the maximal, the architectural and the decorative.

The construction of the boutique underscores Lagardère Travel Retail's commitment to sustainability. Green label & FSC certified materials and low VOC supplies were selected, while energy-efficient features were integrated to minimize environmental impact and to reduce the boutique’s carbon footprint.

In celebration of the boutique's opening, Lagardère Travel Retail and Tory Burch are featuring two bags that can only be found in this concept in Singapore: the T Monogram Patent Embossed Bucket Bag and T Monogram Patent Embossed Petite Barrel Bag in light peach. These exclusive offerings are said to embody Tory Burch's dedication to craftsmanship and innovation, inviting travelers to immerse themselves in the brand's luxury heritage.

The Mercer concept boutique at Changi International Airport Terminal 1 represents a pivotal moment in Lagardère Travel Retail's journey to redefine the travel retail experience through exclusive partnerships and curated luxury offerings. As travelers seek unique and authentic experiences, Lagardère Travel Retail and Tory Burch stand at the forefront, poised to deliver an unparalleled retail destination that transcends traditional shopping experiences. Following the opening of Tory Burch in Terminal 1, Lagardère Travel Retail and Tory Burch will expand on this partnership for a new opening in Changi International Airport, Terminal 2 in the latter half of 2024.

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