Support grows for purpose-driven sports program in Cannes
The second edition of m1nd-set’s purpose-driven Sunday sports program, occurring during the TFWA World Exhibition in Cannes, is receiving growing support from both returning and new partners. The Swiss research agency will once again feature wheelchair rugby and blind football in the Sunday morning sports program before the 2024 TFWA World Exhibition & Conference starts. The event will include a blind football competition followed by wheelchair rugby training and a tournament, organized by France’s leading adaptive sports charity, Stade Toulousain Rugby Handisport (STRH).
Named “Yes we Cannes!”, the 2024 adaptive sports program has garnered backing from TFWA, the health and wellbeing brand Puressentiel, and new sponsor Pringles. It will be held at the Gymnase Capron near the Hotel Martinez in Cannes from 9 am to 12 noon on Sunday, 29 September, with breakfast provided by Puressentiel starting at 8:30 am. Other companies have pledged support anonymously. All proceeds from sponsorship and participation will benefit the STRH charity directly. The popular ‘Pétanque’ activity will also return on Sunday morning at the Place de l’Étang in Cannes near Palm Beach.
TFWA President Erik Juul-Mortensen remarked, “Following the success of last year’s event, TFWA is proud to once again support this very worthwhile cause. This initiative shines a spotlight on inclusivity, diversity, and empowerment while also providing an enjoyable morning for those taking part.”
Registration for the event is free, but voluntary financial contributions (minimum 1€) are requested to support the wheelchair sports charity. All donations are received directly by the Stade Toulousain Wheelchair Rugby charity through the registration process at https://yes-we-cannes-2024.eventbrite.ch. Companies interested in supporting the “Yes We Cannes!” adaptive sports program can contact m1nd-set’s Events & Public Relations Director Michael Barrett at mbarrett@m1nd-set.com for more information.
m1nd-set CEO & Owner Peter Mohn commented, “We at m1nd-set are passionate about raising awareness for greater disability inclusivity across the travel and travel retail industry, and this is a great way to start the conversations. At the same time, it allows participants to discover new skills, meet the professional team players and coaches, and network ahead of the busy week in Cannes in a unique, rewarding, and inclusive manner. We were delighted with the enthusiasm of the participants as well as the response and generosity we saw for the inaugural purpose-driven sports program in 2023. We hope this year’s event will see similar positive participation.”
.jpg?&resize.width=322&resize.height=483)
