June 12 2024  |  Industry News

Lotte Duty Free and Moët Hennessy Travel Retail partner in exclusive VIP tasting event

By Hibah Noor

Moët Hennessy's Kelvin Chua offered advice on champagne etiquette and led tastings

Lotte Duty Free has collaborated with Moët Hennessy Travel Retail in a tasting event for Korean VIPs in the Star Lounge of the travel retailer’s Myeong-dong duty free store in Seoul.

The event took place on June 12 and welcomed 12 of Lotte Duty Free’s Korean VIP customers.

Kelvin Chua, Moët Hennessy Asia Pacific Education and Training Manager, introduced champagne etiquette and popular product lines, with tastings and food pairing of three Moët Hennessy's champagnes. The expressions highlighted included Veuve Clicquot La Grande Dame, a Prestige Cuvée champagne with freshness, floral notes, and fruity aromas, Dom Pérignon Vintage 2013, a vintage champagne with rich yet simple charm and precision and Arman de Brignac Brut Gold, one of the top-sellers at duty-free stores.

Lotte Duty Free noted that as the consumer base for drinking alcohol has expanded, the product lines sought by consumers have diversified to include champagne, wine, and traditional liquor, in addition to popular duty-free items such as whiskey and cognac.

The event hosted 12 of Lotte Duty Free's VIP Korean customers

Lotte Duty Free's champagne sales from January to April of this year increased by about 18% compared to the same period last year, and it is gaining popularity among Koreans. The travel retailer also plans to strengthen its liquor lineup, introducing new brands and conducting marketing activities such as online and offline special exhibitions and tasting events.

An official from Lotte Duty Free said, “To improve the satisfaction of Lotte Duty Free’s top customers, we are carrying out various marketing activities through cooperation with various partners such as brands and affiliates. In particular, in line with the steadily increasing demand for alcoholic beverages from domestic customers, we are holding various special exhibitions and we will also carry out promotions.”

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