May 20 2024  |  Industry News

KingofReach.com by B&S targets expansion in Asia Pacific

By Hibah Noor


KingofReach.com by B&S, the innovative single source supply solution for the global travel retail and duty-free marketplace, has introduced its exclusive brand partnership with Mark Anthony Brands International to the Asia Pacific region.

Products from Bearface Canadian whisky, White Claw Spirits and Glendalough Distillery were featured at the TFWA Asia Pacific Exhibition in Singapore this week.

Bearface highlighted its Elemental Ageing process where hand-selected oak casks are matured in repurposed shipping containers and exposed to the elements in the Canadian wilderness. The country’s extreme northern climate amplifies how the whisky and wood interact, transforming the liquid inside for a bolder, smoother flavor.

Glendalough introduced its Wild Botanical and Wild Rose Irish gins, made with botanicals hand-picked from the Wicklow mountains, and three Irish whiskeys.

White Claw Spirits presented the Super Claw Black Cherry hard seltzer and Triple Wave vodkas. The expressions, which include Mango, Black Cherry and Pineapple flavors, are filtered with the power of a 30ft wave for a superior, smoother finish.

During the Singapore event, representatives of KingofReach.com by B&S highlighted the enhanced user benefits of the multi-category e-commerce platform. They detailed their mission to drive growth and deliver value in the travel retail industry, connecting brands to customers and creating the optimal B2B experience  driven by data and insights. 

REGION Asia
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