May 18 2024  |  Industry News

Carnival and Starboard deliver high fashion and 'Fun Italian Style' aboard Carnival Firenze

By Hibah Noor


Special Carnival Firenze collectibles, created by Starboard’s in-house experts, commemorate the ship’s inaugural season

Carnival Firenze, the latest addition to the Carnival fleet, is offering its passengers world-class brands and all new ‘Fun Italian Style’ merchandise in partnership with Starboard.

The Fun Shops onboard Carnival Firenze bring leading brands to the storefronts along the ship’s retail promenade and celebrate Carnival fun with an Italian flair to match the ship’s Florence-inspired theme.

Lisa Bauer, Starboard’s President and CEO, said, “Starboard is thrilled to launch our 14th ship with Carnival and help bring the Fun Italian Style concept to life for Carnival guests through the shopping experience. We approached our curation of product and experiences tailored to the intersection of West Coast meets Florence Fashionista.”

Luis Terife, Carnival’s Vice President, On-board Guest Commerce, commented, “Our guests love to shop and working with Starboard enables us to develop experiences that continually raise the bar on retail at sea, while also curating the collection that our guests from California love. Carnival Firenze further proves the success of our partnership, as the retail promenade on the ship has been very popular with guests sailing on her inaugural season.”


Luxe Legacy, Starboard’s proprietary brand of curated pre-owned luxury collections, introduces a new standalone store concept

Carnival Firenze’s retail offering includes the largest assortment of Swiss and jewelry pieces in the Carnival fleet. Among the top brands showcased are Gucci, epitomizing luxury and Italian heritage, and TAG Heur, featuring the highly sought after Carrera collection, Formula 1, and Aquaracer. The ship is also the first in the fleet to feature family-owned Swiss brand, Norqain watches.

Luxe Legacy, Starboard’s proprietary brand of curated pre-owned luxury collections, features an expanded assortment of vintage luxury pieces in a new standalone store concept. Within the boutique, guests can discover a thoughtful collection of certified pre-owned Swiss timepieces, as well as pre-loved leather accessories and handbags from iconic brands including Louis Vuitton, Gucci and Chanel.

The Fun Shops also feature a Pandora in-shop boutique showcasing their globally loved customizable charm bracelets and designer jewelry. Guests can enjoy an extensive line-up of Beauty for All with Sephora Collection, Sol de Janeiro, Benefit and Kylie Cosmetics.

All-new apparel for him, her and the kids fuse ‘Fun Italian Style’ with and California vibes with vintage, surf-inspired designs. Carnival Firenze T-shirts pay tribute to the ship’s homeport of Long Beach, featuring distressed artwork with Italian soccer jersey influences. In the surf shop on Deck 5, the youngest cruisers will have fun and find options curated just for them in the vibrant kids’ zone. Special Carnival Firenze collectibles, created by Starboard’s in-house experts, commemorate the ship’s inaugural season with a range of fun and useful items, such as hats, travel mugs and tote bags.

Sailing year-round from its homeport in Long Beach, Carnival Firenze accommodates approximately 4,960 guests on three- to seven-day voyages to Baja Mexico and the Mexican Riviera.

REGION Americas
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