September 20 2023  |  Industry News

RISE Brand Partners enters travel retail market as distributor of luxury goods

By Hibah Noor

RISE Brand Partners, founded by long-time industry executives Jean-David Sebaoun and Romain Ritter, has made its entrance as a distributor of luxury goods in both travel retail and domestic markets across the Americas & Europe.

Leveraging deep category and channel expertise and through a retail- and consumer-centric approach, RISE is set to bring the most innovative Perfume, Cosmetics and Wine & Spirits brands to market. From department stores to airport retail and from cruise ships to in-flight, RISE aims to be a vector for brand owners to establish meaningful and harmonious connections with travelers and domestic consumers alike.

Both founders expressed their excitement about this new venture, stating, "With 40 combined years of expertise in these categories and channels, we are thrilled to offer our services to brands seeking to make an impact in this dynamic market. Consumer expectations have evolved in recent times and in partnering with the most innovative existing brands, newcomers to the market and exploring up and coming categories, we look to support the fabulous elevation of retail we are seeing across the region.”

RISE also officializes three active partnerships:

  • INCC Group, license holder, creator and developer of Mercedes-Benz, AMG, Maybach Parfums, as their exclusive agent for the Americas domestic & travel retail markets.
  • Bodegas Manzanos, a leading, family-owned Spanish producer of premium wines from renowned regions such as Rioja, Ribera del Duero, Cava, Rueda, and Navarra, whose winemaking tradition dates back to 1890.

RISE will act as their exclusive agent for Travel Retail Americas & Europe markets.

  • Guillotine Vodka, a 100% French and 100% Natural vodka made exclusively from Aÿ-Champagne region’s finest pinot and chardonnay grapes and also pioneering the World’s first Caviar Vodka with 20g of the best Petrossian’s Ossetra distilled per liter.

RISE will act as their exclusive distributor for Travel Retail Americas & Europe markets.

RISE has strategically setup bonded warehousing in Miami, Florida and an organizational structure to be announced shortly will focus on in-market presence for emphasis on excellence in retail execution. As the travel and luxury retail sectors continue to evolve, RISE Brand Partners is poised to deliver innovative retail solutions that captivate consumers and drive success for brands.

REGION Americas
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