July 8 2022  |  Industry News

Flow Beverage Corp. signs WB Canna Co. & Wellness as distribution partner

By Laura Shirk

Flow Alkaline Spring Water 1-L; the agreement covers the distribution of Flow products across the Caribbean and Central America

Flow Beverage Corp. (Flow) has signed a distribution agreement with WB Canna Co. & Wellness (WB Wellness) to distribute Flow products across the Caribbean and Central America. Over the term of the agreement, WB Wellness will distribute Flow Alkaline Spring Water, as well as select Flow flavored water, in up to 25 Caribbean markets, up to seven Central American markets and across TR in the regions(s).

“The consumer recognition of Flow’s value proposition as a leading brand in sustainable practices is accelerating rapidly in the Caribbean and Central America, and we are delighted to be partnering with WB Wellness to access new points of distribution in these new markets. This distribution also adds an incremental step for Flow into the Caribbean market, complementing the recent partnerships with luxury hotel operator Accor and Norwegian Cruise Line,” says Nicholas Reichenbach, CEO, Flow.

“Flow Alkaline Spring Water and Flow flavored water are ideally suited for our growing portfolio of wellness products, not only for their high-quality, superior taste, but also because sustainability has become an increasingly important concern in the markets where we operate.

“Waste management on Caribbean islands, for example, is crucially important and so consumers in those markets value and appreciate brands like Flow that are committed to offering its products in recyclable and renewable packaging. Also, many cruise line operators and hotels in the region are now mandating the elimination of plastic in favor of sustainable eco-friendly packaging alternatives, and Flow products fit that need perfectly,” adds Jarrell, Chief Operating Officer at WB Wellness.

REGION Americas

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